Nirula's is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India's first Fast Food outlet in 1977. It has many other firsts to its credit. Most Delhiites have had their first pizza, first burger or ice cream parlour experience at Nirula's and their flavours and treats have become a part of every Dilliwala's memory with Hot Chocolate Fudge and BigBoy Burger achieving cult status.

In the past 5 years, Mumbai-based PE fund, BanyanTree Growth Capital has bought out the brand and worked to revive it. The menu has expanded manifold. They have introduced 51+ flavours of ice creams, sorbets, slushies, summer coolers, brownies, cookies and doughnuts. The food menu has also been expanded by introducing multiple cuisines namely Indian (meal bowls, biryanis &amp; kathi rolls), Pan Asian (dimsums), Continental (pastas &amp; sandwiches). In addition, they have a full range of bakery and confectionery items made in their in-house French-style patisserie using only butter. They also make their own couverture chocolate (bean to bar).

Whether dining in or ordering in, we aim to be the restaurant of choice for families who want a variety of cuisines cooked using the finest ingredients. With our expanded menu, we want to cater to the palette of the younger generation and a delivery friendly society even though the core of our ingredients and recipes remain the same. We believe that with our expertise and resources, we have further strengthened the brand's position and have expanded its footprint across the country to a great extent, says Sumedha Singhal , Director of Marketing at Nirula's.

A Legacy that always resides in people's hearts and brings them together has always emphasised on pure, natural and gourmet ingredients, processed by hand in small artisanal batches - 100 per cent meat patties with no soya or fillers and 100 per cent milk and cream-based ice creams. Constantly evolving to meet consumer preferences, Nirula's has always prioritised innovation to position the brand as an industry leader in not only ice cream but across the entire quick-service segment. After setting a successful benchmark of 120+ outlets across Delhi-NCR, Nirula's is working towards a much larger footprint in the next 12 months.

This story is provided by GPRC. ANI will not be responsible in any way for the content of this article. (ANI/GPRC)

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Nirula's is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India's first Fast Food outlet in 1977.

Nirula’s expands its menu &amp; network for a new generation of foodies

New Delhi [India], April 27 (ANI/GPRC): The legendary Hot Chocolate Fudge brand established in 1934 has gone places under BanyanTree’s ownership since 2018.

<code class="inline-code">Nirula’s</code> is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India’s first Fast Food outlet in 1977. It has many other firsts to its credit. Most Delhiites have had their first pizza, first burger or ice cream parlour experience at Nirula’s and their flavours and treats have become a part of every Dilliwala’s memory with Hot Chocolate Fudge and BigBoy Burger achieving cult status

Whether dining in or ordering in, we aim to be the restaurant of choice for families who want a variety of cuisines cooked using the finest ingredients. With our expanded menu, we want to cater to the palette of the younger generation and a delivery friendly society even though the core of our ingredients and recipes remain the same. We believe that with our expertise and resources, we have further strengthened the brand’s position and have expanded its footprint across the country to a great extent”, says Sumedha Singhal, Director of Marketing at Nirula’s.

A Legacy that always resides in people’s hearts and brings them together has always emphasised on pure, natural and gourmet ingredients, processed by hand in small artisanal batches – 100 per cent meat patties with no soya or fillers and 100 per cent milk and cream-based ice creams. Constantly evolving to meet consumer preferences, Nirula’s has always prioritised innovation to position the brand as an industry leader in not only ice cream but across the entire quick-service segment. After setting a successful benchmark of 120+ outlets across Delhi-NCR, Nirula’s is working towards a much larger footprint in the next 12 months.

In Delhi NCR, the brand has an exhaustive coverage and covers 90%+ pin codes through its 100+ outlets.

&nbsp; About 70% of them serve the whole ice cream parlour experience (51+ flavours of icecream, sundaes, sodas, shakes and fruit coolers) while the balance serves both ice creams and food (pizza, burgers, momos, biryani and meal bowls).

Nirula’s also has kiosks in Delhi Golf Club, NSCI, Gymkhana and Friends Club. Within Delhi, Nirula’s is now expanding via the shop-in-shop format and opening kiosks in convenience stores like 24×7 and Smart Bazaar and are available on all e-commerce platforms like blinkit, amazon and instamart.

They are also building on the FMCG route and now have a presence in 50+ GT and MT stores. The legacy brand is also building the catering vertical headed by Gaurav Gupta, President Nirula’s and is expanding its presence to newer cities. They have catered for luxury car dealerships, concerts, cricket matches and also do daily meal boxes.

The brand has already marked its presence in cities like Mohali, Moradabad, Indore, Patna, Kanpur and Bangalore, and is excited to bring its iconic menu and exceptional service to even more customers.

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Blog Archive

Your favorite Nirula’s store is now a
tap away!

Nirula’s

Nirula’s expands its menu & network for a new generation of foodies

Nirula’s, India’s first fast food chain, unveils ambitious expansion with 250+ outlets by 2023

Nirula’s

Blog Archive

Your favorite Nirula’s store is now a tap away!

Your favorite Nirula’s store is now a
tap away!