Nirula's is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India's first Fast Food outlet in 1977. It has many other firsts to its credit. Most Delhiites have had their first pizza, first burger or ice cream parlour experience at Nirula's and their flavours and treats have become a part of every Dilliwala's memory with Hot Chocolate Fudge and BigBoy Burger achieving cult status.

In the past 5 years, Mumbai-based PE fund, BanyanTree Growth Capital has bought out the brand and worked to revive it. The menu has expanded manifold. They have introduced 51+ flavours of ice creams, sorbets, slushies, summer coolers, brownies, cookies and doughnuts. The food menu has also been expanded by introducing multiple cuisines namely Indian (meal bowls, biryanis &amp; kathi rolls), Pan Asian (dimsums), Continental (pastas &amp; sandwiches). In addition, they have a full range of bakery and confectionery items made in their in-house French-style patisserie using only butter. They also make their own couverture chocolate (bean to bar).

Whether dining in or ordering in, we aim to be the restaurant of choice for families who want a variety of cuisines cooked using the finest ingredients. With our expanded menu, we want to cater to the palette of the younger generation and a delivery friendly society even though the core of our ingredients and recipes remain the same. We believe that with our expertise and resources, we have further strengthened the brand's position and have expanded its footprint across the country to a great extent, says Sumedha Singhal , Director of Marketing at Nirula's.

A Legacy that always resides in people's hearts and brings them together has always emphasised on pure, natural and gourmet ingredients, processed by hand in small artisanal batches - 100 per cent meat patties with no soya or fillers and 100 per cent milk and cream-based ice creams. Constantly evolving to meet consumer preferences, Nirula's has always prioritised innovation to position the brand as an industry leader in not only ice cream but across the entire quick-service segment. After setting a successful benchmark of 120+ outlets across Delhi-NCR, Nirula's is working towards a much larger footprint in the next 12 months.

This story is provided by GPRC. ANI will not be responsible in any way for the content of this article. (ANI/GPRC)

burger_banner.webp

Nirula's is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India's first Fast Food outlet in 1977.

Nirula’s expands its menu &amp; network for a new generation of foodies

New Delhi [India], April 27 (ANI/GPRC): The legendary Hot Chocolate Fudge brand established in 1934 has gone places under BanyanTree’s ownership since 2018.

<code class="inline-code">Nirula’s</code> is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India’s first Fast Food outlet in 1977. It has many other firsts to its credit. Most Delhiites have had their first pizza, first burger or ice cream parlour experience at Nirula’s and their flavours and treats have become a part of every Dilliwala’s memory with Hot Chocolate Fudge and BigBoy Burger achieving cult status

Whether dining in or ordering in, we aim to be the restaurant of choice for families who want a variety of cuisines cooked using the finest ingredients. With our expanded menu, we want to cater to the palette of the younger generation and a delivery friendly society even though the core of our ingredients and recipes remain the same. We believe that with our expertise and resources, we have further strengthened the brand’s position and have expanded its footprint across the country to a great extent”, says Sumedha Singhal, Director of Marketing at Nirula’s.

A Legacy that always resides in people’s hearts and brings them together has always emphasised on pure, natural and gourmet ingredients, processed by hand in small artisanal batches – 100 per cent meat patties with no soya or fillers and 100 per cent milk and cream-based ice creams. Constantly evolving to meet consumer preferences, Nirula’s has always prioritised innovation to position the brand as an industry leader in not only ice cream but across the entire quick-service segment. After setting a successful benchmark of 120+ outlets across Delhi-NCR, Nirula’s is working towards a much larger footprint in the next 12 months.

In Delhi NCR, the brand has an exhaustive coverage and covers 90%+ pin codes through its 100+ outlets.

&nbsp; About 70% of them serve the whole ice cream parlour experience (51+ flavours of icecream, sundaes, sodas, shakes and fruit coolers) while the balance serves both ice creams and food (pizza, burgers, momos, biryani and meal bowls).

Nirula’s also has kiosks in Delhi Golf Club, NSCI, Gymkhana and Friends Club. Within Delhi, Nirula’s is now expanding via the shop-in-shop format and opening kiosks in convenience stores like 24×7 and Smart Bazaar and are available on all e-commerce platforms like blinkit, amazon and instamart.

They are also building on the FMCG route and now have a presence in 50+ GT and MT stores. The legacy brand is also building the catering vertical headed by Gaurav Gupta, President Nirula’s and is expanding its presence to newer cities. They have catered for luxury car dealerships, concerts, cricket matches and also do daily meal boxes.

The brand has already marked its presence in cities like Mohali, Moradabad, Indore, Patna, Kanpur and Bangalore, and is excited to bring its iconic menu and exceptional service to even more customers.

blog-start-writer.webp

bottle-eye.webp

Buying ice cream is usually a pretty simple decision. You see a flavour you like, pick up the tub, and you're done.

But if you're buying ice cream for your family, stocking up for the weekend, or simply trying to understand what you're actually eating, it is worth spending an extra minute looking at the pack.

The front of the tub might tell you the flavour and show you an extremely tempting picture of a scoop. But the ingredient list and product information can tell you much more.

From the type of product you're buying to the ingredients used to make it, here are 5 things to check on an ice cream pack before you buy it.

1. Check What the Product Is Actually Called

Before looking at the flavour, take a look at the product name.

Not every frozen product sitting in the ice cream aisle is necessarily the same type of product. You may come across products labelled as ice cream, frozen dessert, kulfi, sorbet, or gelato.

These categories can have different formulations and ingredients.

This doesn't mean that one category is automatically better than another. It simply means that the name on the pack tells you what kind of product you're buying.

So, if you're specifically looking for ice cream, don't rely only on the picture on the front. Look at the product name and category printed on the pack.

It's a small step, but it can help you make a more informed choice.

If you really want to know what's inside your ice cream, this is the section to read.

The ingredient list gives you a much clearer picture than the front of the pack. Ingredients are generally listed in descending order by weight, so the list can give you an idea of what goes into the product.

Depending on the flavour, you may see ingredients such as:

You don't need to be an expert at reading food labels. Start with the basics.

If you're buying a chocolate ice cream, for example, look at what actually makes up the chocolate base. If you're buying a nut-based flavour, check what kind of nuts or nut ingredients are listed.

And if a particular ingredient matters to you, look for it specifically instead of making assumptions based on the pictures or claims on the front.

The ingredient list is where the story gets specific.

Milk and cream play an important role in the character of ice cream.

They contribute to its texture, richness, and overall taste. That's why it is worth looking beyond the word "ice cream" and checking what the dairy base actually looks like on the ingredient list.

If you're specifically looking for ice cream made with real milk and cream, check the ingredients rather than relying only on phrases such as "creamy" or "rich."

This is also where you can start understanding the difference between marketing language and the actual ingredients used in a product.

At <a href="https://nirulas.com/">Nirula's</a>, this has always been an important part of the Born Pure philosophy.

For Born Pure, it comes down to three simple choices: 100% Real Milk, 100% Real Cream, and No Palm Oil.

It's a simple idea: pay attention to what's actually going into the scoop.

Here's another detail that is easy to overlook.

Different frozen products can use different sources of fat. If this is something you care about, check the ingredient declaration on the pack.

For example, if you're specifically looking for a palm-oil-free product, don't assume that a product is palm-oil-free simply because the front of the pack doesn't mention palm oil.

Turn the pack around and check the ingredient list.

This is a useful habit with any packaged food. If there is a specific ingredient you want to avoid, the ingredient declaration is the place to look.

At <a href="https://nirulas.com/">Nirula's</a>, No Palm Oil is one of the three core Born Pure commitments, alongside 100% Real Milk and 100% Real Cream.

That gives consumers a straightforward way to understand what Born Pure stands for without having to decode complicated terminology.

The front of an ice cream tub is designed to make you want the ice cream. And honestly, that's its job.

But if you're trying to make an informed choice, turn the tub around.

The back or side of the pack usually contains information that can be much more useful when you're comparing products, including:

The nutritional information can help you understand the amount of energy, fat, carbohydrates, sugars, and other nutrients per serving or per 100 g, depending on how the information is presented.

Allergen information is particularly important if you or someone in your family has a food allergy or intolerance.

The front tells you what the product is. The back helps you understand it.

Taking 30 seconds to read both can make a difference.

At Nirula's, Born Pure is about going back to the basics of what goes into the ice cream.

The philosophy is built around three simple points:

100% Real Milk. 100% Real Cream. No Palm Oil.

There are no complicated words to remember. Just a clear ingredient philosophy that consumers can understand.

And that's what "Born Pure. Continuing to Stay Pure." represents.

It's about continuing to focus on the ingredients that make up the ice cream while staying true to what Nirula's has been known for over the years.

A Simple Checklist Before You Buy Your Next Ice Cream

The next time you're standing in front of the freezer trying to decide which tub to take home, take a few extra seconds.

You don't need to overthink every scoop. Just knowing what to look for can make reading an ice cream label much easier.

Because sometimes, the best place to start when choosing an ice cream isn't the flavour on the front.

And when you're ready for your next scoop, buy <a href="https://delivery.nirulas.com/">Nirula's ice cream</a> online and explore the flavours available for delivery.

5 Things to Check on an Ice Cream Pack Before You Buy It.png

Buy Nirulas ice cream online.png

Wondering what to check before buying ice cream? Learn how to read an ice cream label, understand its ingredients, and make a more informed choice with these 5 simple checks.

Nirula’s

Nirula’s expands its menu & network for a new generation of foodies

Nirula’s, India’s first fast food chain, unveils ambitious expansion with 250+ outlets by 2023

Nirula’s

5 Things to Check on an Ice Cream Pack Before You Buy It

Blog Archive

Your favorite Nirula’s store is now a
tap away!

Nirula’s

Nirula’s expands its menu & network for a new generation of foodies

Nirula’s, India’s first fast food chain, unveils ambitious expansion with 250+ outlets by 2023

Nirula’s

5 Things to Check on an Ice Cream Pack Before You Buy It

Blog Archive

Your favorite Nirula’s store is now a tap away!

Your favorite Nirula’s store is now a
tap away!