‘Nirula’s intends to reach a larger customer base and compete effectively with other players in the industry: Sumedha Singhal, Director of Marketing, Nirula’s
In a bid to recapture its position as a pioneer in the fast food industry, Nirula’s has announced an ambitious expansion plan to open over 250 outlets across India by 2023.
By Asmita Mukherjee
Nirula’s
Nirula's is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India's first Fast Food outlet in 1977. It has many other firsts to its credit. Most Delhiites have had their first pizza, first burger or ice cream parlour experience at Nirula's and their flavours and treats have become a part of every Dilliwala's memory with Hot Chocolate Fudge and BigBoy Burger achieving cult status. In the past 5 years, Mumbai-based PE fund, BanyanTree Growth Capital has bought out the brand and worked to revive it.
By Asmita Mukherjee
Innovative Ice Cream Blends: Traditional & Unconventional Flavors Find Harmony
Experience the revolution of ice cream flavours and combinations, from traditional favourites to innovative creations, as brands push the boundaries of taste and offer diverse options for every palate
By Poonam SinghNirula’s expands its menu & network for a new generation of foodies
New Delhi [India], April 27 (ANI/GPRC): The legendary Hot Chocolate Fudge brand established in 1934 has gone places under BanyanTree’s ownership since 2018. Nirula’s is synonymous with Delhi and Delhiites. It traces its roots back to India Hotel started by the Nirula brothers in 1934 and India’s first Fast Food outlet in 1977. It has many other firsts to its credit.
By Business
Nirula’s, India’s first fast food chain, unveils ambitious expansion with 250+ outlets by 2023
Expansion is underway in cities including Goa, Kolkata, Jammu, Hyderabad, Pune and Chennai. In Delhi NCR, the brand has an exhaustive coverage and covers 90%+ pin codes through its 100+ outlets.
By Staff WriterNirula's Announces Aggressive Expansion; Targets 250+ outlets in 2023
They are also building on the FMCG route and now have a presence in 50+ GT and MT stores. Nirula’s, India’s first ever fast food chain started in 1977 transformed the eating-out culture of Delhi is now on expansion spree.
By NusraDeputy Features Editor
Nirula's Expand its Culinary Empire with BigBoy Burger Co in Gurgaon
Furthermore, plans to open an exclusive bakery, pan Asian restaurant, and an all-chicken-based menu brand are already in the pipeline. Nirula's, a name synonymous with Hot Chocolate Fudge and BigBoy Mutton burger, has opened its first exclusive outlet dedicated to burgers and American food - BigBoy Burger Co. in Gurgaon.
By NusraDeputy Features Editor
Should Restaurants Ban Smartphone Usage While Dining? Experts Weigh In
Is using smartphones while dining out acceptable, or should it be banned? We asked experts and restaurateurs to weigh in on this recent social media controversy.
By Aditi Ahuja, Edited by Shubham Bhatnagar
BigBoy Burger
Nirula's, a name synonymous with Hot Chocolate Fudge and BigBoy Mutton burger has opened it’s first exclusive outlet for burgers and American food by the name BigBoy Burger Co. in Gurgaon. Nirula’s today is present in 120+ outlets in Delhi NCR with an aim to touch 250+ points of presence by December 2023. The menu has been expanded 5 times in the last 2 years and includes momos, biryanis, meal bowls, wraps, fruit coolers and sorbets.
By Nirulas
Pan Asian
Nirula's, the trailblazing food chain with a legendary history in the Indian culinary scene, is proud to announce the opening of their newest venture, Pan Asian, an exotic addition to their already diverse portfolio of successful eateries. With a legacy spanning several decades, Nirula's has been a pioneer in introducing iconic products to Delhites, such as the OG Hot Chocolate Fudge, the All-American Banana Split...
By Nirulas
Nirula's announces aggressive expansion plan, with 250+ outlets coming to India by 2023
The OG HCF brand established in 1934 that traces its roots back to "Hotel India'', is all set to mark its presence all across India
By Nirulas
Introducing Jus Chkn: A Culinary Extravaganza on Golf Course Roa
Jus Chkn, the latest sensation in the world of chicken delights, has taken center stage on Golf Course Road. This culinary marvel is brought to you by Nirula's, a name synonymous with culinary excellence and gastronomic wonders.
By Nirulas
Nirula’s Expands Its Menu & Network for a New Generation Of Foodies
The legendary Hot Chocolate Fudge brand established in 1934 has gone places under BanyanTree's ownership since 2018.
By Nirulas
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