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Press Releases - September 07

 
Nirula's Celebrates Teachers' Day
 
Delhi, September 4, 2007: Nirula's, India's pioneering quick service restaurant chain, joins the nation in applauding teachers for their grit, courage, wisdom and loving determination in shaping the thought leaders of tomorrow. As a token of appreciation for the monumental contribution that teachers make to society, Nirula's is sending specially prepared Pineapple Cakes to select Schools in Delhi. To sweeten the celebration of Teachers Day Nirula's Pastry Shop will deliver a Complimentary Cake specially made for this occasion to the schools.

Nirula's is also providing special discounts solely for teachers on this day. This discount is available at all Nirula's FSRs on the Freedom Of Choice Meals. At Nirula's we recognize the devotion with which teachers undertake the responsibility of educating children and we are glad to join in the celebrations to honor teachers on Teacher's Day.
 
About Nirula’s:
Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two Hotels. The Group is present in over 52 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations- 24320132-33, Pearl Khan : 09811477778,
Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
Nirula's- Aditi Sharma: 981873183657

Nirula's opens a New Restaurant at Unitech Mall, Noida
New Delhi, September 15, 2007: Nirula's, India's pioneering and most loved quick service restaurant chain, recently opened its new look restaurant at The Great India Place, Unitech Mall, Noida.
To celebrate the launch of this new outlet Nirula's is running a Buy One Get One Free promotion on some it's most popular dishes for an entire month! From 15th of September till the 15th of October. On the purchase of One Regular Cheese Pizza the customer gets another Cheese Pizza absolutely free!! Same goes for the Kathi Rolls & Nirula's Subz Burger.

Truly a one stop shop for eating, Nirula's Family Style Restaurants
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Nirula's Buy One, Get One Free Offer!!, 15th Sept - 15th Oct
  • On One Regular Cheese Pizza another Cheese     Pizza Free!
  • On One Subz Burger another Subz Free!
  • On two Kathi Rolls another two Kathi Rolls
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    offer a wide variety of food ensuring that even the choosiest eaters can find something to suit their taste. The range of food that Nirula's FSRs serve

    includes Indian as well as International dishes, thalis, parathas, chole bhature, pav bhaji, platters, pizzas, burgers, foot-longs, snacks, beverages, ice creams, cakes, pastries, desserts and much more. Nirula's FSR at The Great India Place also serves the entire range of Nirula's delicious Ice Creams including the popular HCF and other hot sellers such as Rum & Raisin & Manhattan Mania.

    Nirula's new restaurant at The Great India Place also hosts the Nirula's pastry shop. The Pastry shop menu offers a wide range of freshly baked breads, cakes, pastries, desserts, cookies, patties, salties and other savouries. Made to order cakes for all occasions are a Nirula's Pastry Shop specialty.

    All Nirula's outlets also stock Nirula's condiments including the famous Chocolate Fudge and Mustard sauce, an assortment of Jams, Marmalade and other sauces. Nirula's outlets also offer take-away, free home delivery and an easy order-on-line service on www.nirulas.com.

    Presently Nirula's is running a new promotion at all its outlets called the Freedom of Choice. The Freedom of Choice dine-in meals combine the best and the most popular items in the menu at an unbeatable price point of Rs 125/-. Each meal includes a choice of beverage, the main dish and dessert; available in Indian and international choices in both vegetarian and non-vegetarian options.

    Nirula's Family Service Restaurant (FSR) at Great India Place has an all new look with contemporary and youthful décor and lively ambience. Indian yet International in its appeal, the restaurant uses Nirula's trademark red, reflecting the young, innovative spirit that Nirula's has always been associated with. The work on this new look of Nirula's has been done by some of the best designing consultants in India. The restaurants boasts of Nirula's recently introduced service and customer care models with female Guest Relation Executives attending to the visitors. The members of the new team at Nirula's have been drawn from leading multinational and national retail chains.

    Alongside the brand revamp that Nirula's has undertaken, it also has plans for a massive nationwide expansion. Nirula's presently has 54 outlets which it intends to take to 200 by 2009. The total investment apportioned for the expansion is Rs. 100 crore. As part of the expansion plans, the company has employed a number of retail formats including Family Service Restaurants, express outlets, ice cream kiosks, and food court units at multiplexes and other high foot-fall locations

    Speaking on the launch, Mr. Samir Kuckreja, CEO and Managing Director, Nirula's Group said, "We are taking Nirula's all over India so that our consumers can relish their favourite food in their vicinity. Customers have always loved and cherished visiting Nirula's and therefore while adapting an all new look we have retained all our customers favourite dishes and ensured that they get the best value out of this process."
     
     
    About Nirula’s:

    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two Hotels. The Group is present in over 54 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
    For further information please contact :
    Nirula's:
    Perfect Relations- 24320132-33, Pearl Khan : 09811477778,
    Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
    Nirula's- Aditi Sharma: 981873183657
     
     
    Nirula's BUDDY TRUCK treats all kids at Khushii with free ice creams
    New Delhi, September 25, 2007: Nirula's today organized an exclusive ice cream carnival for the less privileged children of the society, studying at the remedial educare facility at Sangam Vihar, run by NGO Khushii. Nirula's BUDDY TRUCK - loaded with Nirula's ice cream, toured both the centers of Khushii in Delhi - Sangam Vihar and Paharganj and distributed free ice creams to the kids. Along with treating the kids to their favourite flavours of Nirula's ice creams, the BUDDY TRUCK also transformed the mood of the school into that of a funfair, with lots of fun and frolic activities. The dedicated and enthusiastic staff of Nirula's, including the entire senior management team, also participated in the fiesta.

    The kids also enjoyed the entertaining activities alongside run by Nirula's, like magic show, tattoo corner etc. Along with the kids, functional heads of Nirula's also engaged themselves in fun activities like face painting and hoopla. Along with relishing their favourite Nirula's ice creams, the kids also performed in front of an enthusiastic audience. But the show stealer was the magic show, specially organized by Nirula's, which was thoroughly enjoyed by the kids along with the ice creams.

    Samir Kuckreja, CEO & MD, Nirula's, said, "Nirula's is supporting Khushii's education initiative - Shikshaantra, a remedial education program facilitated in Neemrana, Delhi and NCR. In addition to the monetary grant, we have also sent a truck full of Nirula's delicious ice creams to the kids and will be sending more Buddy Trucks regularly to the children supported by the foundation."

    In May, Nirula's undertook its first fundraising initiative through an art auction which was held at Nirula's Potpourri in Connaught Place. This was followed by another gala event at Potpourri where the first cheque was handed to Kapil Dev, Chairperson, Khushii.

    Nirula's has always believed in children being future agents of change and hence Nirula's wanted them to be beneficiaries of their community development initiatives. Buddy truck is an attempt to provide these kids with the some delightful moments where they can indulge themselves in fun activities and enjoy life to the fullest.

    In the future Nirula's will undertake many more such special events to raise funds and will also remit a percentage of the profits of some its products for the welfare activities carried out by 'Khushii'. Nirula's will also place Khushii collection boxes at all its outlets to garner funds and create awareness about their work.

    Nirula's has always been a pioneer, from starting the first Indian chain of Family Style Restaurants to initiating community centric projects. In the past it has worked with homeless youth of Salaam Balak Trust. The Scholar's Club Award is an ongoing exercise at Nirula's, which has now been in place for over a decade. The Birthday Club program offers a free Ice Cream Scoop to any child who signs up for it. And our latest initiative has been tying up with Khushii to support their developmental activities and projects.
     
    About Nirula’s:
    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two hotels. The Group is present in over 50 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
    For further information please contact :
    Nirula's:
    Perfect Relations- 24320132-33, Pearl Khan : 09811477778,
    Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
    Nirula's- Aditi Sharma: 981873183657
     


     

     

     
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