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Press Releases - October 07

 
Nirula's offers 9 different satvik thalis for the 9 auspicious days of Navratras
 
New Delhi, October 11th, 2007: On the occasion of Navratras, Nirula's offers a special selection of thalis for each of the nine auspicious days. The thalis offer a combination of old favorites such as paneer makhani, aloo raita, samak rice kheer and many new mouth watering inclusions such as the singara atta poori, aloo and paneer bhurji, kashiphal masala, malai kofta, and sabutdana kheer.

The thalis have been designed keeping in mind consumer preferences and needs. The size of the thali and the food servings is bigger keeping in mind that for most people this would be their single meal of the day. The Navratra Thali includes everything from starters such as papad and vadas to the main course including samak rice khichdi, singara atta poori, paneer makhani and malai kofta to dessert such as samak rice kheer or sabutdana kheer and also a fruit, making it a wholesome meal for all those who are fasting and those who want to eat a delicious yet well balanced satvik meal during these auspicious days.

Sudipta Sen Gupta, Sr. V.P, Marketing & Sales, remarked "We extend our good wishes to everyone on the occasion of Navratras. Nirula's new Navratra Thalis are a true value for money, including 10 dishes in each meal at an affordably price of Rs. 114 plus taxes for dine-in meals and Rs. 129 plus taxes for home delivered thalis".

Nirula's Navratra Thalis will be available at all Nirula's outlets in Delhi, NCR and all other Nirula's outlets in North India between 12th of October and 20th of October 2007. Nirula's outlets also offer take-away, free home delivery and an easy order-on-line service on www.nirulas.com for all its food items including the Navratra Thalis.

The Nirulas Navrata Thali has been on offer every year for the past several years. Whether at home, at the workplace or even while eating out, it is a convenient and tasty option for everyone.
 
About Nirula’s:
Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called PotPourri and two hotels. The Group is present in 45 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations- 24320132-33, Pearl Khan : 09811477778,
Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
Nirula's- Aditi Sharma: 981873183657

Nirula's opens a New Restaurant at Shoprix Mall, Noida
New Delhi, October 19, 2007: Nirula's, India's pioneering and most loved quick service restaurant chain, recently replaced its Ice Cream kiosk in Shoprix mall, Sector 61 noida with its new look restaurant.

Truly a one stop shop for eating, Nirula's Family Style Restaurants offer a wide variety of food ensuring that even the choosiest eaters can find something to suit their taste. The range of food that Nirula's FSRs serve includes Indian as well as International dishes, thalis, parathas, chole bhature, pav bhaji, platters, pizzas, burgers, foot-longs, snacks, beverages, ice creams, cakes, pastries, desserts and much more. Nirula's FSR at Shoprix Mall also serves the entire range of Nirula's delicious Ice Creams including the popular HCF and other hot sellers such as Rum & Raisin & Manhattan Mania.

Nirula's new restaurant also hosts the Nirula's pastry shop. The Pastry shop menu offers a wide range of freshly baked breads, cakes, pastries, desserts, cookies, patties, salties and other savouries. Made to order ornamental cakes are a Nirula's Pastry Shop specialty.

All Nirula's outlets also stock Nirula's condiments including the famous Chocolate Fudge and Mustard sauce, an assortment of Jams, Marmalade and other sauces. Nirula's outlets also offer take-away, free home delivery and an easy order-on-line service on www.nirulas.com

The restaurant also provides Nirula's Navratra Thalis which have been specially introduced for the duration of the festival. The Navratra Thali includes everything from starters such as papad and vadas to the main course including Samak rice khichdi, Singara Atta Poori, Paneer Makhani and Malai Kofta to dessert such as Samak Rice Kheer or Sabutdana Kheer and also a fruit, making it a wholesome meal for all those who are fasting and those who want to eat a delicious yet well balanced satvik meal during these auspicious days. The thalis have been affordably priced at at Rs. 114 plus taxes for dine-in meals and are also being home delivered for just Rs. 129 plus taxes.

Presently Nirula's is running a new promotion at all its outlets called the Freedom of Choice. The Freedom of Choice dine-in meals combine the best and the most popular items in the menu at an unbeatable price point of Rs 125/-. Each meal includes a choice of beverage, the main dish and dessert; available in Indian and international choices in both vegetarian and non-vegetarian options.

Nirula's Family Service Restaurant (FSR) at Shoprix MAll has an all new look with contemporary and youthful décor and lively ambience. Indian yet International in its appeal, the restaurant uses Nirula's trademark red, reflecting the young, innovative spirit that Nirula's has always been associated with. The work on this new look of Nirula's has been done by some of the best designing consultants in India. The restaurants boasts of Nirula's recently introduced service and customer care models with female Guest Relation Executives attending to the visitors. The members of the new team at Nirula's have been drawn from leading multinational and national retail chains.

Alongside the brand revamp that Nirula's has undertaken, it also has plans for a massive nationwide expansion. Nirula's presently has 54 outlets which it intends to take to 200 by 2009. The total investment apportioned for the expansion is Rs. 100 crore. As part of the expansion plans, the company has employed a number of retail formats including Family Service Restaurants, express outlets, ice cream kiosks, and food court units at multiplexes and other high foot-fall locations

Speaking on the launch, Mr. Samir Kuckreja, CEO and Managing Director, Nirula's Group said, "We are taking Nirula's all over India so that our consumers can relish their favourite food in their vicinity. Customers have always loved and cherished visiting Nirula's and therefore while accommodating an all new look we have retained all our customers favourite dishes and ensured that they get the best value out of this process."
 
About Nirula’s:

Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two Hotels. The Group is present in over 54 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations : Pearl Khan : 09811477778,
Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
Nirula's- Aditi Sharma: 981873183657
 
 
"Nirula's offers 9 different satvik thalis for the 9 auspicious days of Navratras."
New Delhi, October 19th, 2007: On the occasion of Navratras, Nirula's offers a special selection of thalis for each of the nine auspicious days. The thalis offer a combination of old favorites such as paneer makhani, aloo raita, samak rice kheer and many new mouth watering inclusions such as the singara atta poori, aloo and paneer bhurji, kashiphal masala, malai kofta, and sabutdana kheer.

The thalis have been designed keeping in mind consumer preferences and needs. The size of the thali and the food servings is bigger keeping in mind that for most people this would be their single meal of the day. The Navratra Thali includes everything from starters such as papad and vadas to the main course including samak rice khichdi, singara atta poori, paneer makhani and malai kofta to dessert such as samak rice kheer or sabutdana kheer and also a fruit, making it a wholesome meal for all those who are fasting and those who want to eat a delicious yet well balanced satvik meal during these auspicious days.

Sudipta Sen Gupta, Sr. V.P, Marketing & Sales, remarked "We extend our good wishes to everyone on the occasion of Navratras. Nirula's new Navratra Thalis are a true value for money, including 10 dishes in each meal at an affordably price of Rs. 114 plus taxes for dine-in meals and Rs. 129 plus taxes for home delivered thalis".

Nirula's Navratra Thalis will be available at all Nirula's outlets in Delhi, NCR and all other Nirula's outlets in North India between 12th of October and 20th of October 2007. Nirula's outlets also offer take-away, free home delivery and an easy order-on-line service on www.nirulas.com for all its food items including the Navratra Thalis.

The Nirulas Navrata Thali has been on offer every year for the past several years. Whether at home, at the workplace or even while eating out, it is a convenient and tasty option for everyone.
 
About Nirula’s:

Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called PotPourri and two hotels. The Group is present in 45 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations : 24320132-33, Pearl Khan : 09811477778,
Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
Nirula's- Aditi Sharma: 981873183657
 
 
 
Make this Diwali special with Nirula's
This Diwali try your luck at your nearest Nirula's outlet with over 2000 daily prizes! Everyone wins at Nirula's
 
New Delhi, October 29, 2007: This Diwali Nirula's, India's pioneering quick service restaurant chain, makes good luck shine on all its guests with its 'Wao! Kya Kismat Hai' promotion. Nirula's is giving away thousands of instant prizes along with a lucky draw offering over 2000 daily, 120 weekly and a bumper prize at all its outlets, Family Style Restaurants, Express Outlets, Food Court Units, Fuel Station Outlets & Ice Cream kiosks and also on Nirula's Home Delivered meals!. To help one express the sweet sentiments of Diwali, Nirula's has also created an all new range of festive gift packs and hampers.
Wishing the nation on the occasion, Sudipta Sen Gupta, Senior Vice President, Marketing & Sales, Nirula's, said, "Diwali is a very important festival in India and is strongly associated with the idea of good luck, we wanted to spread some festive cheer and ensure that every customer of Nirula's feels lucky during this period and truly feels, "Wao! Kya Kismat Hai".

To ensure that everyone wins something, Nirula's has placed a Wheel of Fortune at all its outlets. A bill of over Rs 200 allows the customer a spin of the wheel which wins the guest one of 7 instant prizes ranging from a free Nirula's Ice Cream to a free meal for two! Clubbed along with this are are Nirula's daily and weekly lucky draws which gives customers the opportunity to take home exciting prizes. Nirula's is offering over 2000 daily prizes which include Gift Vouchers from Pantaloons, Airtel connections, Gift Vouchers from Habibs Salon, Seventymm Movie CDs and
rental memberships. Nirula's 120 Weekly lucky draw gifts include bigger awards like holiday packages to Manali, Coorg and Munnar, mobile handsets, microwaves, MP3 players and much more. And the mega prize for the season is a newly revamped Maruti Zen - the Maruti Zen Estilo, worth Rs. 3.2 lakhs!! These offers are also available on home delivery orders along with customers visiting Nirula's.


Keeping in mind that Diwali is as much a social occasion as it is a religious rite, marked by exchange of gifts and sweets between family and friends, Nirula's has created a thoughtfully combined & stylishly packaged product range of some of its best delicacies as well as newly designed products. Nirula's rich assortment of liqueur flavored and hand crafted chocolates, Chocolate fudge, Caramel Toffees, Dry Fruit Cakes and Chocolate Chip Cookies are the perfect way to express your sentiments for the special people in your lives.
Wishing the nation on the occasion, Sudipta Sen Gupta, Senior Vice President, Marketing & Sales, Nirula's, said, "Diwali is a very important festival in India and is strongly associated with the idea of good luck, we wanted to spread some festive cheer and ensure that every customer of Nirula's feels lucky during this period and truly feels, "Wao! Kya Kismat Hai".

To ensure that everyone wins something, Nirula's has placed a Wheel of Fortune at all its outlets. A bill of over Rs 200 allows the customer a spin of the wheel which wins the guest one of 7 instant prizes ranging from a free Nirula's Ice Cream to a free meal for two! Clubbed along with this are are Nirula's daily and weekly lucky draws which gives customers the opportunity to take home exciting prizes. Nirula's is offering over 2000 daily prizes which include Gift Vouchers from Pantaloons, Airtel connections, Gift Vouchers from Habibs Salon, Seventymm Movie CDs and rental memberships. Nirula's 120 Weekly lucky draw gifts include Nirula's wide range of gift hampers offering a combination of chocolates, cakes, candies, condiments and jams are a perfect gift for the whole family. All these products will be available at all Nirula's outlets in India, starting October 24 and can also be ordered online on www.nirula.com.

Its Chocolate Regale festive pack has designer Hand Crafted
Chocolates. Beautifully crafted out of thick slabs of both White and Black Chocolate, these bite-sized pieces are filed with Almond, Cashew, Pistachio and whole Raisins. A pack of 230 gms is priced at just Rs. 289. The Chocolates have been prepared by master chefs with infinite care and keen attention given to each piece.

Another new product which has been developed in-house and is very unique is Nirula's new Liquor Flavored chocolate. The chocolate has no liquor but has a range of flavors, so for teetotalers, Nirula's has a wonderful surprise this year!! The chocolates are packed in a delightful decorative box and have been given the name "Choco Amour". This 220 gm pack with Rum, whisky, Vodka and scotch flavored chocolates is also priced at Rs. 289.


For those who want to give not only one gift but a bouquet of gifts, Nirula's has come up with an assortment which has such a wide variety of products that it would make anybody happy. The gift baskets have an assortment of rich and delicious caramels, Dark chocolate cookies, Nirula's famous Chocolate Fudge box and some of the most popular Jams and Syrups. Truly a complete gift!!

In another creative assortment Nirula's famous Hot Chocolate Fudge has been clubbed with Nirula's delicious Strawberry Jam, and Mixed Fruit Jam. This combination of Nirula's hot selling products comes packed in a very nice Gift Pack for Rs. 170, making it a most suitable gift for your friends and families.

Nirula's Delightful dry cakes, loaded with dry fruits are also a part of Nirula's Festive gift packs. The cake is packed in a nice round tin cake box and is available at all stores for just Rs.179. These products will be available not only at all Nirula's outlets but also at your nearby retail stores including Big Bazaar & Spencers. Nirula's is also providing corporate gifting solutions and even customizing its products and packaging to cater to various corporate clients.
 
 
About Nirula’s:

Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two Hotels. The Group is present in over 54 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations : Pearl Khan : 09811477778,
Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
Nirula's- Aditi Sharma: 981873183657
 


 

 

 
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