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Press Releases - October 09

Nirula’s brings you the THALICIOUS taste of North & South India!
Nirula’s launches “North South Thali Fiesta”
New Delhi 6th October, 2009: Nirula’s - Delhi’s pioneering and most loved quick service restaurant chain has launched the North South Thali Fiesta. The festival brings the perfect blend of signature dishes from North and South India, presented as a complete meal at very affordable prices starting at just Rs.95 +taxes.
These scrumptious thalis include must-haves like Chicken Dakshini, Butter Chicken, Paneer Lababdar and Parmal Aloo. They are delicious and offer a complete meal solution.
Thali Regular Deluxe
Paneer Lababdar Thali Rs. 95 Rs. 130
Parmal Aloo Thali Rs. 95 Rs. 130
Butter Chicken Thali Rs. 115 Rs. 150
Dakshini Chicken Thali Rs. 115 Rs. 150
“Nirula’s North South Thali Fiesta consists of great tasting signature products, and offers interesting variety at affordable prices. Our objective to give our customers a product range which is relevant, differentiated and affordable. I am confident that the Fiesta will drive trial and repeat business for Nirula’s” said Mr. Vinayak Shourie, Vice President - Marketing, Nirula’s.

The Thali festival can be enjoyed at all Nirula’s Family Style Restaurants and Fuel Station Units till December 15, 2009. Relish the Thalis at home by ordering online at www.nirulas.com or dialing 44010101 – Nirula’s centralized delivery number.
About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two Hotels. The Group is present in 75+ locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2.5 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with over 20 years of varied experience in some of the best-known companies in the world.


For more information please contact:
Isha Sharma: isha.sharma@nirulas.com, 9873183657








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