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Press Releases - November 08

Nirula’s launches new range of healthy burgers!
The high fiber and low calorie burgers offered by Nirula’s
Ramneek Pantal unveils the new NUTRIBYTE burgers
New Delhi, November 11, 2008: Nirula’s, India’s pioneering quick service restaurant chain, today launched a new range of healthy burgers- Nutribyte. Launched by popular model, Ramneek Pantal, the Nutribyte burgers offers a low calorie option to the customers, adding to the extensive menu of Nirula’s which has something for everyone.
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Nutribyte Benefits
  Big Boy Paneer Tikka Chicken Tikka
Energy (kcal) 367 197.6 183.2
Protein (g) 16 6.3 6.99
Fat (g) 23 9.56 7.47
Carbohydrate (g) 25 22.24 22.49
Fibre (g) 5.5 3.67 3.87
Cholesterol (mg) 7.2 0.4 10.51
Sodium (mg) 166 580.78 334.3
Potassium (mg) 520 180.03 205.5
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  Speaking on the launch, Mr. Samir Kuckreja, CEO and Managing Director, Nirula’s Group said, “Nirula’s has always been a pioneer and innovator in the industry. Our new range of Nutribyte burgers is another unique initiative. Burgers have become a staple diet for youth and therefore we decided to come up with a healthier.

option which is not only nutritious but also scrumptious. The Nutribyte Burgers offer high fiber and low calorie option to our consumers without compromising on the taste. Also whilecreating this new burger range we have
endeavored to provide choice of 3 different burgers to our consumers, along with health and taste.”

Nirula’s has partnered with NutritionVista – an American weight management company focusing on healthy living, in their venture of innovative healthy range of Nutribyte burgers.

Also present at the launch, Ms. Mrinal Jhangiani, Managing Director, Nutrition Vista said, “ “The Nirula’s team has put in a lot of thought process, effort and time to follow through on their commitment in addressing their customers nutritional needs. NutritionVista is pleased to be associated with Nirula’s in this healthy initiative as they have clearly taken a stand to be the first Quick Serve Restaurant chain to put their thoughts to action. Children love eating at Nirula’s and they deserve to be offered a healthier fare, so parents can rest assured that when their children order a burger at Nirula’s, they are eating healthier."

Ramneek Pantal excited about the Nutribyte range, said,” I am thrilled to be a part of this launch. I am a Nirula’s loyalist since long and happy to see that Nirula’s keeps their customers pleased with constant innovation. I have had the biolite range introduced by Nirula’s some time back and now Nutribyte burgers. Thanks to Nirula’s, I can now have my favourite burgers more regularly.”

The Nutribyte burgers will be available at all the outlets of Nirula’s and can also be ordered online on www.nirulas.com.
Nirula’s known for its product innovation had launched 100% sugar free ice cream – Biolite, few months back.
Nutribyte burgers will be an extension to Nirula’s range of healthy products.
About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two hotels. The Group is present almost in 60 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan, Punjab and Chandigarh. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.

About NutritionVista:
NutritionVista was founded on the basic premise that for most working adults access to healthy eating and weight management is not only time consuming but also unreliable.

To meet this unmet need, NutritionVista offers a convergence of both online and off-line tools built around the services of their well-trained dietitians who are certified by the Indian and/or American Dietetic Associations (IDA, ADA) respectively. A US based company now with an Indian presence, NutritionVista brings the latest in health assessments and innovative tools that will help consumers get better guidance, training and support on nutrition and related health issues.
  • NutritionVista is a reliable program because it is committed to conforming to the guidelines set by the US Centers for Disease Control (CDC). These guidelines have then been adapted to recommendations by the Indian National Institute of Nutrition (NIN) to meet local preferences.
  • NutritionVista has now partnered with three clinics in India and has eight well trained and experienced dieticians on their team. These dieticians work 24/7 to provide support and dietary counseling for effective weight management and prevention of chronic diseases like diabetes, obesity and heart disease, as well as cancer.
  • NutritionVista has been solicited by a number of prestigious publications and contributes regularly with viable and content rich articles on health and nutrition in India.
* www.nutritionvista.com/Help/About/Default.aspx
NutritionVista partners-
New Delhi - AASHLOK Hospital, Dr. Alok Chopra, Dr. Ashwani Chopra
Bangalore - Telerad RxDx, Dr.Belliappa, Dr.Sunita Maheshwari
Lucknow - Prakash Netra Kendr, Dr. Shobhit Chawla, Dr. Rajat Dhesi
For further information please contact :
Perfect Relations: Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004, Farheen Ahmed : 9818245654
Nirula's - Sugandha Chauhan : 09873183657
NutritionVista - Mansi Bhatnagar : 98112-10293, Mansi Rupain : 98998-33883







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