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Press Releases - May 07

 
Nirula's Pastry Shops to offer delectable treat for Mothers' Day and Family Day in May
Mother's Day , May 13 and Family Day, May 15 made more special with a Chocolate-n-Roses cake!
 
New Delhi, May 10, 2007 : This May Delhiites will eagerly look forward to Mothers' Day and Family Day on May 13 and May 15 respectively. Nirula's Pastry Shops , across 9 locations in Delhi NCR are offering a very special treat in the form of a 300 gms Chocolate-n-Roses cake at an affordable price of Rs. 179 .

The specially designed cake is deliciously rich not only in its taste, but also in its appearance. We all know that people, especially ladies, love chocolate and roses. Bringing them together to create a delectable treat, Nirula's dark coloured cake comes with a beautiful red marzipan rose on top. Customers can get personalised messages written on it at the Nirula's Pastry Shops.

Commenting of this initiative of the company, Sudipta Sen Gupta, Senior VP - Marketing & Sales, Nirula's Group, said, "At Nirula's we understand the important place that mothers and family have within the Indian ethos. We urge our customers in Delhi to make the occasion more special with a gift from Nirula's Pastry Shop "

Apart from Nirula's Pastry Shops, the special cake can also be bought online at www.nirulas.com, as well as ordered over phone at any of 9 Nirula's Pastry Shops at Vasant Kunj, Chanakyapuri, Connaought Place, Defence Colony, Preet Vihar, Saket, Vasant Vihar, Noida and Unitech Mall in Rithala. Nirula's Pastry Shops will also provide a delivery option for the product.

In line with Nirula's brand promise of WOW! Kya Choice Hai, Nirula's Pastry Shops will be offering great new products for every occasion, making those special moments sweeter.

 
About Nirula’s:
Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two hotels. The Group is present in 46 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations- 24320132-33, Pearl Khan : 09811477778, Giriraj Singh : 09999324919
Nirula's- Aditi Sharma: 9871619670

A World of Choices: Nirula's re-launches Potpourri restaurant with a brand new look
Mother's Day , May 13 and Family Day, May 15 made more special with a Chocolate-n-Roses cake!
New Delhi, May 17, 2007 :Nirula's, India's pioneering restaurant chain, has taken another major step in providing the best of casual dining experience for Delhiites. Nirula's re-launched its iconic Potpourri restaurant at N Block in Connaught Place, New Delhi today, with a brand new look and a multicuisine menu. This launch marks yet another milestone in Nirula's expansion plans and Potpourri's new look is in line with the Group's brand revamp strategy.

The elegant Ms. Soha Ali Khan, glowing from the success of her recent films, had this to say while inaugurating the restaurant:

"I love this new look of Potpourri. It's very cool and very international and perfect as an all-day dining place. My favourite features are the vintage posters that adorn the walls, connecting the old and new Potpourri subtly yet strongly".

Soha went on to prepare a salad from the Salad Bar and was assisted By Nick Bloy, Founding Partner and Director, Navis Capital Partners and Samir Kuckreja, CEO & MD, Nirula's Group. She was pleasantly surprised to know that the first salad Bar in India was unveiled in Potpourri's earlier avatar at Connaught Place in the 1970's.

Apart from salads, the famous Potpourri breakfast is back! And Potpourri lives upto its name and offers a variety of foods including Continental, Italian, Asian, Indian and tandoori delicacies. Furthermore there are delectable desserts, the special Nirula's 100% vegetarian ice-creams and a wide variety of beverages. Potpourri will soon be serving a range of cocktails, drinks and wines.

With white brick walls, vintage posters and specially crafted furniture, Lotus Design's Ambrish Arora, has created a look of cool elegance. The interiors are complemented by the new logo and people figures done by Gopika Chowfla. All the staff will be seen sporting smart new uniforms designed by Manoviraj Khosla.

Speaking at the launch event, Nick Bloy said "Potpourri offers a world of choices. The brand is creating a new niche within the casual dining segment, with affordable pricing and superlative ambience. "

There are currently 3 more Potpourri restaurants, 1 each in Delhi, Noida and Panipat. Earlier this year Nirula's announced plans to take the number of its outlets from 47 presently to almost 200 by 2009, with presence in every major city in India. An investment of Rs. 100 crore has been earmarked to fuel this expansion of Nirula's.
 
 
About Nirula’s:

Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two hotels. The Group is present in 47 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations- 24320132-33, Pearl Khan : 09811477778, Giriraj Singh : 09999324919
 
 
Nirula's at the Movies: Nirula's opens first Food Court Unit at PVR Multiplex, Sahara Mall, Gurgaon
To offer a great variety of Indian and International food and Ice-creams at attractive prices
 
New Delhi, May 2, 2007: The pioneer of the quick serve revolution in India has done it again - Nirula's has just offered some more food delight to people of Gurgaon with the launch of a new format - a Nirula's Food Court Unit at PVR Multiplex, Sahara Mall, Gurgaon. Nirula's has always known the connection between movies and eating out and had previously set up Family Style Restaurants at, or near the leading cinema halls since the 70s, at Saket, at Vasant Vihar and at Chanakyapuri. In the current retail scenario, with rising number of multiplexes like PVR, Nirula's expects to reach a larger number of customers, offering them a wonderful movie-going experience with its Food Court Units. The Nirula's Food Court Unit will offer a wide variety of combo meals, Indian and International
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The very first Nirula's Food court Unit to offer a wide variety of Indian and international food, ice creams and beverages
  • Combos
  • Thalis and Kathi Rolls
  • Pizzas
  • Burgers
  • Ice Creams
  • Sodas & Shakes
  • Cold & Hot Coffee, Tea
  • Desserts Ice-creams
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    food items including the famous Nirula's ice creams. All of the meals are very affordable enabling the family to have a great casual family outing.

    Samir Kuckreja, MD & CEO, Nirula's Group, was excited about the launch. "This is our first Food Court Unit and we plan to open a large number of these across India in association with PVR Multiplex and others. The specialty of this format is that it will offer a great variety of food, at very attractive prices, and be readily accessible at places like malls, multiplexes etc. I am very confident that people of Gurgaon will love this new format of Nirula's at the Sahara Mall," said Mr. Kuckreja.

    The Nirulas Food Court Unit will be a moviegoers' delight as it is located at the Food Court of the PVR multiplex at the mall. "Outings for a movie seldom go without some great food, and the Nirulas Food Court Unit suitably fulfills the requirement for a quick, meal for the entire family," observed Sanjay Sachdeva, Director, Projects and Business Development, Nirula's Group.

    Nirula's has plans to open at least five more Food Courts in association with PVR and other developers in 2007. The Food Court Unit format is one amongst many formats that the food giant will employ as part of an aggressive expansion strategy aimed at a pan-India presence by 2009. Other formats employed by Nirula's are the Family Style Restaurants, Ice Cream Kiosks, Potpourri casual dining restaurants and Express Outlets and outlets at fuel stations and highways. These ensure an extensive reach.
     
    About Nirula’s:
    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two hotels. The Group is present in 45 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
    For further information please contact :
    Nirula's:
    Perfect Relations- 24320132-33, Pearl Khan : 09811477778, Giriraj Singh : 09999324919
     
     
     
    Ever Wondered What Scholars Love to Eat? A Nirula's Triple Sundae, That's What!
    Nirula's treats student geniuses to its fabulous Sundaes!
    450 free Nirula's Triple Sundae treats being availed every day!
     
    New Delhi, May 22, 2007 : Nirula's, the pioneering quick serve restaurant chain has received an overwhelming response to its Scholars' Club Award program over the last month. Over 15,000 scholars who have scored 90% overall or a grade A in their final exams at school, have celebrated their achievement with a free Nirula's Triple Sundae already.

    450 scholars are visiting Nirula's outlet everyday and are happy that the redemption period extends to May 31st. Another 10,000 scholars are expected to avail of their free treat by then.

    Launched in mid 90's, the Scholars' Club Award program is aimed at motivating, honoring, and rewarding scholarly children. The preparation starts early- by the end of every year Nirula's puts together a database of children below 13 years of age who frequent our outlets. Letters are sent out in the months of January and February wishing the children all the best with their exams and word of mouth publicity ensures that lakhs of school going students in Delhi are reminded of this program. In school corridors there is a buzz about it. From the 1st of April, enthusiastic students can be seen thronging to various Nirula's outlets. To avail their reward, all they have to do is show their report card to the Restaurant Manager and who authorizes the free Nirula's Triple Sundaes.

    Children have been mailing customercare@nirulas.com with requests that they scored just below 90% and missed out on their free sundae only by a whisker, saying that they were determined to do better. Mother have been writing to Nirula's and sharing how happy they are about this program as it motivates their children to do better and inculcates in them a sense of achievement. Commenting on the program, Sudipta Sen Gupta, Senior VP, Sales & Marketing, said, "Nirula's loyalists are families and the youth. We understand how important children's scholastic achievement is to the Indian family and Nirula's Scholars Award program adds just that extra bit of motivation."

    Deepti Sharawat, a consistent scholar, remarks, "It's such a thrilling feeling to have earned yourself such a special treat after all those long hard hours of incessant studying. For me, Nirula's is ice cream heaven!"

    Nirula's Scholar's Award program aims to motivate children to study well, become achievers, thought leaders and contribute to society and the nation in myriad ways.
     
     
    About Nirula’s:

    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirula's, casual dining outlets called Potpurri and two hotels. The Group is present in 46 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known retails and hospitality firms in the world.
    For further information please contact :
    Nirula's:
    Perfect Relations : Pearl Khan : 09811477778,
    Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004
    Nirula's- Aditi Sharma: 981873183657
     

     

     

     
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