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Press Releases - May 10

 
Feed Your 'Desi Mania' at Nirula's
New Range of Western Fast Food with a Unique 'Desi' Twist
 
New Delhi, 3rd May, 2010 : If you always wished your favourite burger had some Indian spice or your much loved pizza could add a little masala, your prayers have been answered. For the Desi food lovers Nirula's introduces a delightful range of western bites with a desi twist. Specially made for those who love some "Jai Hind", the flavorsome and mouthwatering delights will spice up your life and get your palate craving for more.

The menu has a tempting new variety of scrumptious pizzas, chatpata burgers, refreshing beverages and some uniquely desi sundaes.

From 30th April till 30th June, visit one of Nirula's 76 outlets and enjoy the new range 'desi'licious American Food with an Indian touch.

The details of the new menu:

Pizzas:
  • Mast Corn Pizza: Pizza prepared with lots of corn and red paprika flavored with special black pepper sauce.

  • Teekha Paneer Tikka Pizza: Flavored cottage cheese dices, fresh onions and capsicum on a bed of mozzarella cheese.

  • Murg Keema do Pyaza Pizza: Pizza loaded with chicken keema and red paprika flavored with special sauce and topped with mozzarella cheese.

  • Lagan ki Seekh Kebab Pizza: Pizza prepared with our special Indian sauce topped with traditional seekh kebabs, capsicum and loads of mozzarella cheese.

Burgers:
  • Chatak Matak Masala Burger: Burger prepared with flavored potato patty, mint mayonnaise, sautéed onions and tomato slices.

  • Chatpata Aloo Burger: An Indian Burger prepared with specially flavored potatoes, mint sauce and imli sonth.

  • Masaledar Paneer Burger: Burger prepared from cottage cheese marinated with Indian spices, dilled pickles and sautéed onions to give a unique flavor.

  • Mirchila Murg Burger: Burger prepared with spicy grilled chicken patty, dilled pickle, sautéed onions and tomato slice.

Sundaes:
  • Desi Cassatta: A sundae prepared from egg less vanilla sponge along with Nirula's special gulabo, pistachio nut and zafrani badam pista ice cream scoops flavored with Kewra Syrup and garnished with fried cashew nuts.

  • Gulab Jamun: Hot Gulab Jamun served with vanilla ice cream and garnished with chironji.

  • Kulfi Flooda: A special ice cream sundae prepared with Nirula's own elaichi pista ice cream garnished with falooda and kewra.

Beverages:
  • Tangy Masala Lemonade: A refreshing combination of freshly squeezed lemon and our special spice blend topped up with chilled sprite.

  • Aam Panna: A tangy summer refresher made of raw mangoes and blend of Indian spices.

  • Aam Lassi: Mango flavored Butter milk.
Priced at Rs.25 (plus tax) onwards, 'Desi Mania' is available in all Nirula's FSR and Fuel Station outlets across India.

About Nirula's
Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula's operates restaurants under the brand name Nirula's, casual dining outlets called Nirula's Potpourri and two Hotels. The Group is present in 75+ locations across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2.5 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with over 20 years of varied experience in some of the best-known companies in the world.
 
 
 

 

For more information please contact:
Nirula's:
Isha Sharma: isha.sharma@nirulas.com, 9873183657

Perfect Relations:
Nupur Dhawan: ndhawan@perfectrelations.com, 9810571201
Caroline Rowe: caroliner@perfectrelations.com, 9650308953

 

 

 

 
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