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Press Releases - May 09

 
Nirula’s wins the Gold Award!!!
Nirula’s receives an award for the Most Trusted Brand in Family Restaurant Category
 
Nirula’s, a well known name in the hospitality industry has added another yardstick in its excellence. At a vibrant function held in New Delhi’s Park Hotel recently, Nirula’s was presented 2009 Reader’s Digest Trusted Brand Gold Award in the category of Family Restaurants.
 
On behalf of Nirula’s, the award was jointly received by Ms. Sudipta Sen Gupta (Senior VP, Marketing & Sales), Mr. Naveen Agarwal (Chief Finance Officer) and Mr. Rohit Sharma (VP, Production).

Elated with the delight on this prestigious occasion, Ms. Sudipta SenGupta, Sr. Vice President, Marketing & Sales, Nirula’s said, “Nirula’s is honoured to receive this award as the most trusted brand. We would like to thank Reader’s Digest for this special initiative and our customers for always supporting us.”
 
According to Mr. Rajat Sethi, Executive Director of Reader’s Digest India, “The winners were strictly on the basis of independent surveys conducted by Nielsen International to determine the true preference of consumers. Survey respondents had rated each brand on six core qualities: Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovation and Social Responsibility. The Trusted Brand survey has been conducted annually in India since the past four years and all over Asia since 1999”

Present at the event was Dr Kiran Bedi as the Chief Guest and other dignitaries. The audience of over 300 delegates was entertained with scintillating performances by a music group as well as some brain bending quizzes with some attractive prizes thrown in.
 
About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two hotels. The Group is present almost in 65 locations across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Rajasthan. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.

 
 
Nirula’s open it’s first Family Style Restaurant in Pathankot
First stand alone highway restaurant in tie-up with HPCL
Plans to expand cities in tier II and tier III
 
Pathankot, May 28, 2009 : Now enjoy desilicious food by Nirula’s, Indian first quick service restaurant chain at their brand new outlet in Pathankot. Nirula’s today launched its 1st outlet in the city on the Jammu - Madhopur highway amid a select gathering of media and guests. The presence of this Family Style Restaurant on NH 1A will serve both people from nearby cities like Pathankot and Madhopur. The outlet will be a suitable stopping point for travelers on their way up North to places like Vaishno Devi, Kashmir, Leh & Ladhak and many other tourist destinations. The newly opened outlet is Nirula’s first franchisee restaurant in the city and its second venture in Punjab.

With this launch, Nirula’s sets its foot in tier III cities after its vast presence in tier I and tier II cities across India. Nirula’s strength lies in the variety of food it offers including Indian as well as International dishes like thalis, kebabs, pizzas, burgers, beverages, ice creams and much more. With a seating capacity of 106, this family style restaurant will serve a wide variety of food to it’s customers including young adults and families.

Speaking at the launch, Mr. Samir Kuckreja, CEO & Managing Director, Nirula’s said, “With the launch of our new franchisee outlet, we aim to offer a mix of sumptuous food, great ambience and service to the residents of Pathankot and to tourists and highway travelers. We are glad to launch this outlet in a tie-up with Hindustan Petroleum Corporation Limited. We have done two projects earlier with HPCL in Delhi and Jaipur also. Currently we are the only authentic F&B brand present on the Jammu – Madhopur highway. We are also on the lookout for more franchisees to set up Nirula’s outlets across Punjab and North India. Our brand is growing aggressively, and is expanding its reach in tier III cities after being success in tier I and II cities”, added Mr Kuckreja.

Nirula’s has a National tie-up with HPCL including this outlet at Pathankot. Nirula’s has already opened other projects with HPCL in Delhi and Jaipur. Nirula’s will be opening another outlet in Behror(Delhi-Jaipur Highway) in the coming year. With government putting more emphasis on the highway network, it is a good proposition to open outlets on the national highways.

Present at the launch, world renowned adventure sports enthusiast Mr. Ajeet Bajaj, said, “I would like to congratulate the Nirula’s team for their brand new venture at Pathankot. Nirula’s is one of the most admired & trusted brands in the F&B industry. I am confident that the restaurant will provide quality food and service to customers. I am very fond of Nirula’s signature food and desserts myself. Moreover, being from Pathankot I have always felt the people of this city needed a restaurant like this, one that would give them a wide range of eating options at one place itself”, added Mr Bajaj.

All Nirula’s outlets have a contemporary décor and ambience. Nirula’s new look has exciting graphics and a lively feel to it. The vibrant interiors have a prominent use of colour red, which signifies energy, life, and cheerfulness.

The company has employed a number of retail formats including Family Style Restaurants, Express outlets, Ice Cream kiosks, and Fuel station units at highways and other high foot-fall locations.
 
About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two hotels. The Group is present almost in 65 locations across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Rajasthan. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.

 
 
For more information please contact:
Nirula's:
Perfect Relations - Jagmeet Singh - 9317560393, Sugandha Thapar - 9815632696
Nirula's - Sugandha Chauhan : 09873183657, Isha Sharma - 09716181670
A World of Choices: Nirula’s launches its first Casual Dining Restaurant - Potpourri in Lucknow
Lucknow, May 13, 2009 : Nirula’s, India’s pioneering quick service restaurant chain, today launched its first Potpourri in the city of Nawabs – Lucknow, located at Saharaganj Mall. This launch marks yet another milestone in Nirula's expansion.

With a seating capacity of 82, Potpourri offers a salad bar which consists of variety of healthy and delicious salads for the customers. Nirula’s Potpourri has an extensive menu including Continental, Italian, Indian, Thai and tandoori delicacies at reasonable prices. The famous Nirula’s Ice Creams and Sundaes like the famous Hot Chocolate Fudge and a large range of beverages are also available. With the new Nirula’s Potpourri in Lucknow there are now 8 Potpourri outlets located at Delhi, Haryana, Uttar Pradesh and Rajasthan.

Talking about the launch, Mr. Samir Kuckreja, CEO & MD, Nirula’s Group said, “Nirula’s is expanding across India to reach an increasing numbers of customers. We are confident that food lovers in the city will enjoy the variety of food choices and the great ambience and service we offer.”

Nirula's plans to open 20-25 new outlets in the present fiscal year.
About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two hotels. The Group is present almost in 65 locations across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Rajasthan. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.
For more information please contact:
Nirula's:
Sugandha Chauhan : 9873183657

 

 

 

 
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