2011 :- 9th February | 22nd February | March | April  | June| September  
2010 :-
July | May | April
2009 :-
December | October | August | July | June | May | April | March | February
2008 :-
2007 :-
November | October | September | August | July | June | May | April | March | February | January
 
 
 

Press Releases - March 07

 
There is something new about Nirulas
Nirulas launches its flagship outlet at Connaught Place, New Delhi.
Amrita Arora unveils the new look and makes herself a sundae.
 
New Delhi, March 1, 2007: Nirula's, India's pioneering quick service restaurant chain today announced its new, innovatively designed flagship outlet at K Block, Connaught Place, New Delhi. The new look and future plans at Nirulas were unveiled by Samir Kuckreja, CEO and Managing Director. Ms Amrita Arora, the well-known Bollywood artiste graced the occasion. Amrita chose to make the moment special by whipping up a Luv HCF sundae , a new avatar of the famous Nirulas Hot Chocolate Fudge.

In June 2006, Nirulas saw a management change with a private equity fund, Navis Capital Partners and Samir Kuckreja, buying the Nirulas Group from its erstwhile owners. Announcements were made at that time regarding the rejuvenation of brand Nirulas , an image makeover and aggressive national expansion. The launch of the flagship outlet at Connaught Place marks that new beginning for the Nirulas Group.

The work on brand Nirulas has been done by some of the best graphic and interior designers and fashion consultants in India today. New retail formats have been created by Nirulas for some of their upcoming locations - the Express, the Fuel Bunk and Highway formats, the Food Court Unit and Ice-cream Kiosk.

Also new service and customer care models have been introduced and female Guest Relation Executives are now present at Nirulas restaurants. The new team at Nirulas have been drawn from leading multinational and national retail chains.

Speaking on the launch event, Mr. Samir Kuckreja, CEO and Managing Director, Nirula's Group said, "This is a very special occasion for all of us who have loved brand Nirulas and have fond memories of its pioneering heydays. Nirulas earlier location at Connaught Place has been a landmark for decades, and it is with this location again that we choose to write a new chapter in our glorious history. This new contemporary look shall soon span across all Nirula's outlets in India and we shall be present in every major city in India by 2009."

The new outlet has been given a warm and contemporary look, that is Indian yet International in its appeal, using the Nirulas trademark red and reflecting the young, innovative spirit that Nirula's has always been associated with. An extensive survey carried out by the new owners in top cities in India, showed tremendous recall and brand awareness. The brand name has been thus retained, with a sleeker new logo. The research also showed a great need for Indian fast food offerings in our increasingly globalized cities.

Amrita Arora said : " I love the Nirulas Hot Chocolate Fudge. I had heard a lot about Nirulas from all my senior colleagues in the film industry, especially those who have moved from Delhi. I am honoured to be a part of this ceremony which marks a new beginning for brand Nirulas. And the new look and feel just rocks."
 
About Nirula’s:

Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called PotPourri and two hotels. The Group is present in 42 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations- 24371029, Pearl Khan : 09811477778, V. Sangeeta : 09811853618

 
 
 
Nirula's to offer various 'Saatvik' thalis for Navratra
Special Saatvik Navratra thali without onion or garlic will be available at restaurants and through delivery
Different thalis to be served every day for the seven days
 
New Delhi, March 18, 2007: On the occasion of Navratra, Nirula's will be offering special Satvik Navratra thali from 19 March through 27 March 2007, to be available both at restaurants as well as through delivery.

The thalis are completely free of onion, garlic and use Sendha namak and/or lahori namak as prescribed. To combine the fast with a veritable feast, guests can look forward to favourites like paneer makhana, aloo dahi curry, arbi curry etc. There will also be sweet dishes like rice kheer, phool makhana kheer, and sabutdana kheer alongside. The thalis are affordably priced at Rs. 99 at restaurants and Rs. 114 for delivery (both exclusive of taxes).

During this time, both restaurants and delivery services will also be functional for an extra hour in the night - till midnight rather than the normal 11 pm.

Sudipta Sen Gupta, Sr. V.P, Marketing & Sales, remarked, "Nirula's extends good wishes to everyone on the occasion of Navratra. We have created different thalis for every day for the seven days, so that the pious can enjoy tasty, varied and yet saatvik food".

The Nirulas Navrata Thali has been on offer every year for the past several years. Whether at home , at the workplace or even while eating out, it is a convenient and tasty option for everyone.
 
 
About Nirula’s:

Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called PotPourri and two hotels. The Group is present in 45 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
 
 
For further information please contact :
Nirula's:
Perfect Relations- 24320132-33, Pearl Khan : 09811477778, Giriraj Singh : 09999324919

 
Nirula's to play an 'Extra Winnings' for Cricket Lovers from mid March
To extend restaurant timings in March and April 2007
Exciting freebies for cricket lovers
 
New Delhi, March 13, 2007: With the commencement of cricket mania mid March 2007, Nirula's has announced its new promotion "Nirula's Extra Winnings" starting from 15th March 2007. Restaurant hours as well as delivery hours will be extended from the normal 11pm to midnight during the season. With match timings running into wee hours of the morning, Nirulas Extra Winnings offers will sustain cricket lovers' enthusiasm and energy for longer.

For those watching the matches at Nirula's, there will be one Coke pitcher free with every large pizza and two regular Coke drinks free with every medium pizza. To add to the excitement, there will be a Half Century Offer which will entitle everyone present at Nirula's restaurants to receive N's Bucks (Rs 50-off coupons) every time a batsman scores a half-century in a live match.

Further, with every delivery of large pizzas Nirula's shall offer two Coke Mobiles free, and with every medium pizza one coke mobile will come free.

b b b
b
Nirula's 'Extra Winnings' For Dine-In
  • Nirula's Restaurant timings increased to 12    midnight
  • Matches to be shown at all Nirula's Restaurants on     plasma screens.
  • Customers inside Nirula's to receive Half century    Offer every time a batsman scores half century in    a live match.
  • Coke pitcher free with large pizza and regular    Coke drinks free with medium pizzas
  •  
    For Delivery
  • Nirula's delivery hours to be extended from the    normal 11 pm to 12 midnight.
  • Free Coke Mobiles with delivery of large and    medium pizzas.
  • b
    b b b
    The matches will be shown live on plasma screens everyday at all Nirula's restaurants, allowing for large groups of cricket lovers, families and friends to get together and enjoy the matches over great pizzas and free Coca-Cola.
     
    Sudipta Sen Gupta, Sr. V.P Marketing and Sales, said, "Cricket is a religion in India and our customers celebrate such events like festivals. Nirula's Extra Winnings is an extra effort on our part to add more joy to cricket lovers' celebrations by way of pet pooja whether it is at our restaurants or in our guests homes, for an hour longer every night".

    Nirulas Extra Innings promotion will run in all Nirulas restaurants in Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana and Chandigarh.
     
     
    About Nirula’s:

    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called PotPourri and two hotels. The Group is present in 45 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
     
     
    For further information please contact :
    Nirula's:
    Perfect Relations- 24320132-33, Pearl Khan : 09811477778, Giriraj Singh : 09999324919


     

     

     
    profile

    Twitter

    twitter

    twitter Twitter is now available in five new languages: Hindi, Tagalog, Malay and both Traditional and Simplified Chinese. http://t.co/HYfdZEiD 16 days ago · reply · retweet · favorite

    twitter Did you know every NFL team is on Twitter? Find & follow them, along with some of your favorite players http://t.co/CaU8PnN #NFLkickoff 22 days ago · reply · retweet · favorite