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Press Releases - March 09
Nirula’s Opens its First Family-Style Restaurant in Jalandhar!

 

Jalandhar, March 9, 2011:

Well begun is half done. And well begun this venture sure was! Nirula’s today rolled out a family-style addition to its portfolio of outlets in the city’s New Jawahar Nagar market. The new restaurant was inaugurated by Neeru Bajwa, the leading Punjabi actress and Mr. Samir Kuckreja, CEO & Managing Director, Nirula’s.

The newly opened outlet is Nirula’s second franchisee restaurant with Nandini Resorts in Punjab.
The restaurant opens to public today offering a new family dining option in a warm and dynamic ambience

 

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With this launch, Nirula’s expands its footprint in tier III cities after its vast presence in tier I and tier II cities across India. Nirula’s strength lies in the variety of food that it offers including Indian as well as International dishes like thalis, kebabs, pizzas, burgers, beverages, ice creams and much more. With an enormous seating capacity, this family style restaurant will serve a wide variety of food and beverages to its customers. The location of the restaurant draws attention of Jalandhar-ites due to its close proximity to resident areas, colleges, shopping arenas and schools.

 

 

  • Speaking at the launch occasion, Mr. Samir Kuckreja, CEO & Managing Director, Nirula’s said, “Nirula’s embraces the cosmopolitan excitement of today’s generation. The new restaurant will offer a mix of sumptuous food, great ambience and exemplary customer service to the city residents. Our brand is growing rapidly and is expanding its reach in tier III cities after success in tier I and II cities”, added Mr Kuckreja.



  • Present at the launch, leading Punjabi actress Ms. Neeru Bajwa said, “The Punjab region is known for its rich food and culture. Nirula’s has recreated the unique and authentic tastes of Punjab in this new family-style venture. It was indeed a delight to prepare my favorite Hot Chocolate Fudge Sundae myself and it tells a lot about the high quality standards at Nirula’s. I would like to congratulate the Nirula’s team for this new venture,” added Ms. Bajwa.


  • The restaurant decor is contemporary and chic. A modern menu created by experts emphasizes seasonal, local, and sustainable ingredients, appealing to savvy palates of Punjabis and discerning travelers from around the country. Nirula’s promises to become a "must-visit” destination for all food lovers in the city.



  • The company has employed a number of retail formats including Family Style Restaurants, Express outlets, Ice Cream kiosks and parlors, and Fuel station units at highways and other high foot-fall locations.



About Nirula's
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two Hotels. The Group is present in 80+ locations across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is a private equity fund based in Malaysia, which manages US$ 3 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with over 21 years of varied experience in some of the best-known companies in the world.

 

 
For more information please contact:
Nirula's:

Nirula’s – Isha Sharma +91 98731 83657 / 97161 81670

Perfect Relations – Jagmeet Singh - 9914261484, Rajnish Kumar - 9914261483

 

 

 

 
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