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Press Releases - July 07

 
Nirula's at 2 more locations in Lucknow
Nirula's 1st Outlet was launched on Shahnajaf Road on 25th May, 2005
Nirula's 2nd Outlet, an Express at Spencers, launched on 29th June, 2007
Nirula's 3rd Outlet launching at Patrakarpuram on 15th July 2007
 
Lucknow, July 4, 2007: Nirula's, India's most loved quick service restaurant chain, today announced the launch of its two new restaurants, an Express Outlet at Spencers in the Fun Republic Mall and the other at IOC Patrakarpuram in Gomtinagar.

Nirula's Express Outlet was recently launched on the 29th of June and Nirula's Unit at Patrakarpuram will be functional from the 15th of July. The Nirula's outlet at Patrakpuram has a seating capacity of 20 and the Express Outlet in Spencers has shared seating and is also able to accommodate upto 24 guests.
The existing Nirula's outlet at Shahnajaf Road is a Family Style Restaurant, which serves a wide variety of food ensuring that even the choosiest eaters can find something to suit their taste. The range of food that Nirula's FSRs serve includes Indian as well as Western dishes, thalis, parathas, chole bhature, pav bhaji, platters, pizzas, burgers, foot-longs, snacks, beverages, ice creams, cakes, pastries, desserts and much more.

Nirula's new Outlet at IOC Patrakarpuram is a more compact unit located at the IOC fuel station, the entire range of Nirula's food items are served here. Nirula's Express outlets on the other hand
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New! It's Nirula's!
  • A wide variety of scrumptious Indian and     international food
  • New Guest Response Executives
  • New contemporary look and feel
  • New partial-service model
  • What's not new?
  • The price! It's still great value for money at the new     Nirula's
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    offer the takeaway style fast food items drawn from the larger original Nirula's menu and provide a speedy service.

    These efficient and compact outlets have been launched by Nirula's primarily at high traffic locations such as airports, railway stations, malls & multiplexes to increase its reach to customers. The menu, a treasure of snack specialties includes kathi rolls, sandwiches, pastries, patties, soft drinks, beverages, gift products, Nirula's consumer products, and the very famous Nirula's Ice-Cream range as well.

    All Nirula's outlets also stock Nirula's condiments including the famous Chocolate Fudge and Mustard sauce, an assortment of Jams, Marmalade and other sauces. Nirula's outlets also offer take-away, free home delivery and an easy order-on-line service on www.nirulas.com.

    After Navis & Samir Kuckreja's takeover of the Nirula's group in June 2006 it has witnessed tremendous changes and continuous expansion. Nirula's new expansion strategy is the reason behind the new Nirula's Outlets in Lucknow. All new Nirula's outlets including those in Lucknow have a contemporary new décor and ambience. Nirula's new look has exciting graphics and a lively feel to it. Designed by Ambrish Arora of Lotus Designs, the vibrant interiors have a prominent use of colour red, which signifies energy, life, and cheerfulness. The graphics and signage are the creative work of graphic designer Gopika Chowfla - a well-respected name in the professional circles. As a part of the revamp process, new perky uniforms for the staff have also been introduced. The uniforms have been designed by renowned fashion designer Manoviraj Khosla.

    Nirula's still remains a perfect value for money restaurant offering a great variety of food at attractive prices.

    Talking about the launch, Samir Kuckreja, M.D. Nirula's Group said, "There is something new about Nirula's. New design, graphics, look and feel, ambience, staff and service decorum, market expansion strategy and communication parameters yet the food that our customers have always loved and cherished still remains there in all its originality. Moreover, the value-for-money prices you get at Nirula's also remain. While implementing the changes, we had ensured that our customers got the best value out of this process. Just as Nirula's tagline reads, it really is 'WOW! Kya Choice Hai' - we continue to offer a very wide variety of food to our customers."

    Alongside the brand revamp that the Nirula's has undertaken, it also has plans for a massive nationwide expansion. Nirula's presently has 50 outlets, which it intends to take to 200 by 2009. The total investment apportioned for the expansion is Rs. 100 crore. As part of the expansion plans, the company has employed a number of retail formats including Family Service Restaurants, express outlets, ice cream kiosks, and food court units at multiplexes and other high foot-fall locations.

    With the launch of the new restaurant, Nirula's will have three outlets in Lucknow, two of which will be FSRs and the other an Express Outlet. Confident about the new Nirula's restaurant, which is soon to open, the Nirula's Group is positive that food lovers of Lucknow will enjoy the variety of food choices and the expedient service it offers.
     
    About Nirula’s:
    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two hotels. The Group is present in 50 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
    For further information please contact :
    Nirula's:
    Perfect Relations- 011-24320132-33, Pearl Khan : 09811477778, Giriraj Singh : 09999324919
    Nirula's- Aditi Sharma: 09873183657

    Nirula's announces the launch of Buddy Meals for kids with burgers and fruit based drinks, puzzles, Bingo wafers, Nirula's ice creams and funky new imported toys
    Delhi, July 24, 2007: Nirula's, India's most loved quick service restaurant chain famous for bringing fun times and laughter to children is all set to treat kids to its fun new Buddy Meal. With funky imported toys and a cool new box they can actually play with, the Buddy Meal offers a world of delight to a child.

    Nirula's Buddy Meal offers choice of veg. and non veg. burgers along with a packet of popular Bingo wafers and a 200ml tetra-pack of Maaza the healthy fruit based drink and a range of collectible toys. Options are available with the mouth-watering Nirula's ice creams.

    Nirula's also announced the launch of Best Buddies Contest along with the launch of the Buddy Meal.Each Buddy Meal box will cotain one piece each of a four-piece puzzle. Kids need to gather all the four pieces of the puzzle and those who successfully assemble the puzzle and bring it along to get a FREE Buddy treat along with his or her best buddy/ friend, at Nirula's between Friendship Day on August 5 and Independence Day. A FREE Bingo's treat awaits all children visiting Nirula's on Friendship Day.

    Commenting on this initiative, Sudipta Sen Gupta, Senior VP - Marketing & Sales, Nirula's Group, said, "Nirula's is the favorite destination for families. The new Buddy Meal has all the ingredients to delight children and parents alike- funky imported toys, fruit based beverage, Bingo's wafers , wholesome Nirula's ice cream and the challenge of putting together the Buddy puzzle.

    The Buddy Meal box includes games and coupons and thus allows kids to literally play with their food !"

    The special Nirula's Buddy Meal is available at all Nirula's Family Style Restaurants and Fuel Station Units till August 15, 2007 .Nirula's also provides free home delivery of these yummy treats right at the doorstep. Orders can also be booked online at www.nirulas.com.
     
     
    About Nirula’s:

    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two hotels. The Group is present in over 50 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
    For further information please contact :
    Nirula's:
    Perfect Relations- 011-24320132-33, Pearl Khan : 09811477778, Neeti Jain : 09818867004
     
     
    "Nirula's Delivers" - Gifts , discounts and the widest choice in food , delivered!
     
    Delhi, July 26, 2007: Nirula's, India's pioneering quick service restaurant chain, has been bringing everyone's favorite delicacies to their doorsteps for decades. Its Delivery program was recently renamed as Nirula's Delivers. As a part of its monsoon promotion, also called Nirula's Delivers, the chain is offering special deals for home delivery as well as corporate orders . Starting 14th July, 2007 the delivery promotion includes Nirula's Happy Home Offer & Nirula's Corporate Take Away Offer, catering to the requirements of both segments.The offers are available till September 10th.

    Nirula's Happy Homes Offer encourages guests to place 4 orders over 2 months. Along with the 4th order a voucher worth 20% of the total value of the orders will be presented to the guest. Also the FIRST order from every home during the promotion period will fetch a special magnetic clip. Nirula's Corporate Take Away Offer provides corporate clients a discount coupon worth Rs. 100 with their order and a special pen stand cum calendar.

    Says Sudipta Sen Gupta, Senior V.P, Marketing & Sales , Nirula's Group, "We have renamed our Delivery Program as "We have renamed our Delivery Program as Nirula's Delivers.
    Our monsoon promotion of the same name has been designed for customers at home and offices, who avoid venturing out during showers, but
    wish to enjoy Nirula's delightful range of Indian and International treats."

    Located at strategic sites in the city like central business districts, major shopping complexes, malls, multiplexes, residential areas and other high traffic locations, Nirula's outlets serve both the corporate customers and families. The delivery business has kept pace with Nirula's aggressive expansion. The boom in Nirula's delivery business can be attributed to the fact that guests enjoy the comfort of free home delivery at their homes and offices. Also Nirula's wide menu offering Indian & International food choices is popular with customers.
     
    About Nirula’s:
    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Potpourri and two hotels. The Group is present in over 50 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh and is entering Rajasthan very shortly. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages U.S. $1.6 billion in capital commitments. Samir Kuckreja is a respected hospitality professional with varied experience in some of the best-known companies in the world.
    For further information please contact :
    Nirula's:
    Perfect Relations- 011-24320132-33, Pearl Khan : 09811477778, Neeti Jain : 09818867004

     

     

     
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