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Press Releases - July 20
Fall head over heels in love with CHOCONESS!

 

A divine new range of chocolate Ice creams and Sundaes

New Delhi, 20th July 2010: Belgian Chunky Choco Chip. Hot Chocolate Fudge sauce. Chocolate Mud Pie. Caramel Brownie Fudge. Cappuccino Trufle. Phew! Calling all Chocoholics - Delhi’s most loved ice cream brand, Nirula’s, introduces ‘Choconess’ – a divine range of sinful chocolate ice creams and sundaes.
The ‘Choconess’ selection brings to you seven tempting sundaes and eight delightful ice cream flavours, guaranteed to satisfy your craving for chocolate at prices starting at Rs.42 for a scoop and Rs.110 for a sundae.

“Nirula’s has always been the consumer’s first choice for high quality ice cream and sundaes. Our new ‘Choconess’ range is a selection of international and premium ice cream flavours and indulgent sundaes guaranteed to satisfy your strongest craving for chocolate” – said Mr. Vinayak Shourie, VP-Marketing, Nirula’s.

The details of the new sundaes and ice cream flavours:
 

Sundaes:

  • Death by Chocolate: A delightful medley of Belgian Chunky Choco Chip, Hot Chocolate Fudge sauce, Chocolate Mud Pie ice cream, Brownie, Choco Peanut Crunch ice cream, Chocolate Vermicilli, Whipped cream and Cherries. Phew! Calling all chocoholics!

  • Tropical Rainbow: Strawberry syrup, a scoop each of Nutty Nougat, Vanilla, and Swiss Almond ice cream, pineapple crush, topped with strawberry syrup and whipped cream – what a riot of colours!

  • Nuts about Chocolate: A scoop each of Chocolate Mud Pie and Vanilla Swiss Almond team up with chocos, our signature hot chocolate fudge sauce, whipped cream, chocolate chips and cherry. This sundae packs quite a crunch!

  • Head over Heels: A tower of 2 scoops of crunchy Nutty Nougat & a scoop of Chocolate Peanut Crunch ice cream draped in our signature hot chocolate fudge sauce, cookie chips, whipped cream, cherry. Come fall in love!

  • Ticket to Paradise: 2 scoops of Sinful Caramel Brownie Fudge drowned in caramel sauce, along with our signature hot chocolate fudge sauce for company. Topped with whipped cream and lots of cashew nuts. All aboard?

  • Mud Pie Mountain: 3 scoops of indulgent Chocolate Mud Pie with our signature hot chocolate fudge sauce, caramel sauce, chocolate chips, cashew nuts, whipped cream & cherry. Ain’t no mountain high enough!

  • Chocolate Pleasure: 2 scoops of Chocolate Mud Pie drowned in our signature Hot Chocolate Fudge sauce with a luscious topping of whipped cream and chocolate chips. Don’t fantasize – try one today!


Ice cream Flavours:
Premium Choconess Ice cream Flavours:
  • Chocolate Mud Pie
  • Belgian Chunky Choco Chip
  • Tiramisu
  • Cappuccino Truffle
  • Choco Peanut Crunch

Special Choconess Ice cream Flavours:
  • Caramel Brownie Fudge
  • Nutty Nougat
  • Vanilla Swiss Almond
Indulge in this choco extravaganza at your nearest Nirula’s outlet from 20th July’10 till 30th August’10 or simply dial 44010101 and enjoy CHOCONESS at home.

About Nirula's
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two Hotels. The Group is present in 75+ locations across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2.5 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with over 20 years of varied experience in some of the best-known companies in the world.

 

 
For more information please contact:
Nirula's:
Isha Sharma: isha.sharma@nirulas.com, 9873183657

 

 

 

 
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