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Press Releases - January 07

 
"Pizzas Ka DON" festival!
Nirulas introduces 6 new lip-smacking pizzas
 

Chandigarh,January 3, 2007: Melting cheese topped with fresh tomatoes, diced onions, chopped capsicum, corn kernels, pieces of mushroom and that tangy taste of red chilies and jalapenos - all seasoned with oregano and served hot on a fresh base…are pizza's your weakness too? Starting now, your favourite fast food chain Nirula's will host "Pizzas Ka DON" festival celebrating India's favourite Italian food - Pizzas!

Not only will there be new avatars of all your favorite pizzas, Nirula's also launches a Pizzas ka Don range of 6 lip-smacking varieties of pizzas on this occasion.These slow cooked pizzas with chunky cuts of toppings will be served with an all-new tomato sauce.

Now on the roll, the festival offers a whole lot of pizzas for everyone! Veggie lovers can savour from a wide range including some very interesting combinations like Mazedaar Sweet Corn Pizza, Lots-A-Subz Pizza, Mast Cheez Tamatar Pizza and Nirula's Khaas Veg Pizza. If that's not enough, here's some food for thought for non-vegetarians - what comes to mind when you hear Chicken Nimbu Maar Ke or Chakh-Le-ChickenTikka ? If you thought these were Indian curries - think again! These are some fiery pizzas available at Nirula's outlets during the "Pizzas Ka DON" festival.

"Pizzas ka Don festival at Nirulas is a celebration of the international appeal of Pizza, which we have made our very own. Our regular customers wanted us to create the best pizzas in India so here is the result of our efforts ", said Ms Sudipta Sen Gupta, Senior Vice President, Nirulas.

Served with chilled Coke, these pizza combos promise to be tasty AND light on your pocket - attractively priced between Rs 79 to Rs 239!

Go ahead and grab a lip smacking bite today - and feel like an Indian DON!

The "Pizzas Ka DON" festival is now on at all Nirula's outlets in Chandigarh till mid March '07.
 
For further information please contact :
Nirula's:
Geetika@ 9814626150

 
 
 
Nirula's adopts new retail formats
To be launched in Express and Kiosk formats and also in Food Courts
 
New Delhi, January 22, 2007: Nirulas, India's pioneering and popular family style restaurant chain, is known for its wide range of items from Indian to International and very affordable pricing.

Nirula's is now all set to tap the current buoyant retail environment and provide its consumers with its all-new retail formats. The rationale behind Nirula's new retail formats is that Nirula's has a wide menu that can be adapted and customized to suit a particular format and cater to the specific customer groups.

Announcing foray into the new the retail formats, Mr. Samir Kuckreja, MD, Nirula's said "By riding on the current boom in the retail and the real estate sector, introducing Nirula's Express, Food Court Unit and Ice-Cream Kiosk formats was a strategic decision by us, to make the brand more accessible to customers. Nirula's new retail formats aim to maximize penetration among high traffic locations".

The new Nirula's Express outlets will offer the takeaway style fast food items drawn from the larger original Nirulas menu and promises quick service. The first Nirula's Express came up in Delhi Airport in January 2007 and is attracting thousands of customers each day. Each of the Nirulas Express outlets will be about 200 sq. ft. and will be located at airports, railway stations, malls and metro stations. The menu will comprise of kathi rolls, sandwiches, pastries, patties, soft drinks, other beverages, gifting items and Nirulas consumer products and the very famous Nirula's Ice-Cream range as well.

The Nirulas Food Court Unit is a larger format, at sizes up to a 400 sq. ft area, utilizing common seating arrangements. It will have a larger menu with pizzas to burger meals and Indian food items apart from everything else served in a Nirulas Express. The food court outlets will be located primarily in malls, movie multiplexes and large commercial complexes. The first such outlet will come up adjacent to PVR Multiplex inside Sahara Mall, Gurgaon.

Nirulas Ice-Cream kiosks are to be situated inside air-conditioned premises offering sundaes, shakes, sodas, coffee & tea, pastries and everyone's favorite Nirulas Ice-Creams - including the famous Hot Chocolate Fudge!

Nirulas is gearing towards quick expansion and great success through its new and existing retail formats.
 
 
About Nirula’s:

Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1940s. Nirula's operates restaurants under the brand name Nirulas, casual dining outlets called Pot Pourri and two hotels. The Group is present in 42 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 500 million in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.
For further information please contact :
Nirula's:
Perfect Relations : 24371029, Sangeeta : 9811853618
 

 

 

 
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