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Press Releases - February 09

Nirula’s asks you to take a chance on love
LoveByChance - a unique combo offer
Specially crafted Valentine gifting items on sale
New Delhi, February 4th, 2009 : Nirula’s, India’s pioneering quick service restaurant chain, celebrates the Valentines season with LoveByChance a combo for 2 and exclusive gift items, specially designed around the theme of love.

Nirula’s LoveByChance combo for 2 is ideal for couples. It comprises of a heart shape pizza – specially created for the twosome and beverages. Nirula’s offers a choice of 9 different toppings for luvizzas with 5 veg. and 4 non veg. options. The veg. range is priced at Rs.189 +taxes. While the Non-veg. combo is priced at Rs.209 + taxes. The combos are available at all Nirula’s Family Style Restaurants, Fuel Station Units and express outlets, starting from 4th February 09.

Apart from affordability the LoveByChance combo is also about novelty. The all new Fanta Apple is a part of the combo. According to Venkatesh Kini, Vice-President- Marketing, Coca-Cola India, “It gives me immense pleasure to announce the national launch of Fanta Apple. Apple is one of the most preferred fruits in the country. This product has been developed specially for Indian palates. The launch of Fanta Apple is a step towards strengthening the company’s market leadership in the fruit flavoured sparkling drink segment.”

Speaking at the occasion, Fanta Brand Ambassador and Bollywood Star, Genelia D’Souza said, “It feels great to be associated with Brand Fanta. It has been my favourite sparkling drink for a long time. I am quite thrilled about the launch of Fanta Apple. It’s a great product and I am confident that its refreshing taste would find a special appeal amongst all my fans.”
Specially crafted delicacies for your Valentine at Nirula’s
Strawberry Cake (500 gm) Rs. 300/-
Strawberry Cake (300 gm) Rs. 225/-
Chocolate Cake (500 gm) Rs. 300/-
Chocolate Truffle Cake (300 gm) Rs. 225/-
Chocolate Doughnut Rs. 25/-
Sugar Doughnut Rs. 25/-
Heart shape Chocolate Rs. 10/piece
Cookies jam drop Rs. 10/piece
  Nirula’s has also specially created heart shaped cakes, doughnut, chocolates jam cookies etc, as gifting items. The products are available from 4th February to 28th February 09.

Talking about the promotion, Ms. Sudipta Sen Gupta, Sr. VP, Marketing & Sales said, “Nirula’s LoveByChance combo and Valentine gifts offers couples a wide variety of affordable options to add joy to their Valentine season.”

These products can also be ordered online on Nirula’s website www.nirulas.com.
About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, Casual Dining outlets called Nirula’s Potpourri and two hotels. The Group is present in 61 locations across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.

For more information please contact:
Perfect Relations: Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004,
Farheen Ahmed : 9818245654
Nirula's - Sugandha Chauhan : 9873183657







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