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Press Releases - August 08

 
Celebrate Freedom Of Choice With Nirula's
Freedom to create 144 different 4 course combos
 
Delhi, August 11, 2008 : Nirula's, India's pioneering quick service restaurant chain, joins the nation in celebrating the 61st Independence anniversary by announcing a special promotion -'Freedom of Choice', for its customers.
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Freedom of Choice
Veg meal @ Rs 125 + taxes Non veg @ Rs 150 + taxes
 
Main Course International
Veg Non veg
Veg Burger   Chicken Burger  
Veg 6'' Halflong (Onion .Cap.)     Non Veg 6'' Halflong (Chilli Chk.)
 
Indian
Veg Non veg
Mattar Panee & Paratha   Chicken Curry (2 Chk Pcs) & Paratha
      Contd.
 
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Freedom of Choice at Nirula's presents the customers with a freedom to choose from an array of delectable 4 course combos which include the best of Indian and International, vegetarian and non-vegetarian meals and create around 144 combos of their choice.

Last year, Nirula's launched the same promotion with 3 course meal available at Rs 125/-. This year Nirula's has innovated a little more to make its customers say Wow, Kya Choice hai!!!.

The Freedom of Choice combos will be available at all Nirula's Family Service Restaurants, Fuel Station units and Food Court Units. The offer is only valid on dine-in meals, starting from August
13th to September 30th, 2008.

The Nirula's Freedom of Choice combines the best and the most popular items in the menu at an unbeatable price point of Rs 125 for veg and Rs 150 for non veg. Each meal includes a choice of starters, beverage, the main dish and dessert. These main dishes are available in Indian and international choices in both vegetarian and non-vegetarian options.
 
 
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Starters
International
Veg Non veg
French Fries
Garlic Toast
  Chicken BurgerNon Veg 6'' Halflong (Chilli Chk.)  
 
Indian
Veg Non veg
Veg Shammi Kebab   Non veg Shammi Kebab
 
Desserts
Single Scoop HCF
Single Scoop Of Pineapple Sundae
 
Beverages
Coke/Fanta/Sprite (Regular)
Contd.
 
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Sudipta Sen Gupta, Senior V.P. Marketing & Sales, Nirula's Group said "With Freedom of Choice promotion we have given our customers choice to pick any of the dish and create their own combo. Along with the choices the promotion also offers price affordability to the customers."

Nirula's has a wide variety of food for everyone, be it a family, college group or young corporates. Everyone can find something to suit their taste. Located at strategic sites in the city like central business districts, major shopping complexes, airports, malls, multiplexes, residential areas and other high traffic locations, Nirula's outlets serve both the corporate customers and families.
 
 
About Nirula’s:
Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula's operates restaurants under the brand name Nirula's, casual dining outlets called Nirula's Potpourri and two hotels. The Group is present almost in 60 locations across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.

For further information please contact :
Nirula's:
Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004, Farheen Ahmed : 9818245654
Nirula's - Sugandha Chauhan: 98713183657
 
 
 
Nirula's opens its first restaurant in Meerut
 
Meerut, August 12, 2008 : Nirula's, India's pioneering quick service restaurant chain, today launched their first outlet in Meerut. With the launch of its outlet at Meerut, Nirula's now has a wider presence in tier III cities. Located at Melange Mall, Nirula's will cater to customers through a Family Style Restaurant.

Nirula's, known for its wide variety of Indian and International dishes at affordable prices, is all set to delight the customers in Meerut. The Family Style Restaurant which serves a wide variety of food, ensuring that even the choosiest eaters can find something to suit their taste has a seating capacity of 40 and would also delivery to homes and offices.
 
Speaking at the launch, Mr. Ajay Khanna, VP, Operations, Nirula's said," Nirula's is expanding across India and is reaching more customers. With the launch of this restaurant in Meerut, Nirula's now have a total of 10 outlets in

Uttar Pradesh. We plan to open more outlets in tier II and tier III cities. We are confident that food lovers of Meerut would enjoy the variety of food and the great ambience and service we offer."
 
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New! It's Nirula's!
  • A wide variety of scrumptious Indian and    international food
  • New Guest Response Executives
  • New contemporary look and feel
  • Free Home Delivery
  •  
     
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    Along with Indian and international dishes, the FSR is also equipped with an ice cream counter which will serve the delightful Hot Chocolate Fudge, 21 Love, Nutty Buddy and other frozen treats to Meerut inhabitants. The outlet will also stock Nirula's condiments including the famous Chocolate Fudge and Mustard sauce, an assortment of Jams, Marmalade and other sauces. Nirula's outlets also offer take-away, free delivery and an easy order-on-line service on www.nirulas.com


    All Nirula's outlets in Uttar Pradesh have a contemporary new décor and ambience. Nirula's new look has exciting graphics and a lively feel to it. The vibrant interiors have a prominent use of colour red, which signifies energy, life, and cheerfulness.

    Nirula's presently has 60 outlets and the plan is to open 200 by 2011. As part of the expansion plans, the company has employed a number of retail formats including Family Style Restaurants, Express outlets, Ice Cream kiosks, and food court units at multiplexes and other high foot-fall locations.
     
     
    About Nirula’s:
    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula's operates restaurants under the brand name Nirula's, casual dining outlets called Nirula's Potpourri and two hotels. The Group is present almost in 60 locations across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Rajasthan. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.


     
    For further information please contact :
    Nirula's:
    Perfect Relations :- Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004, Farheen Ahmed : 9818245654
    Nirula's- Sugandha Chauhan: 98713183657
     
     
     
    Nirula's sweetens this Rakhi with Special rakhi gift hampers
    New Delhi, 11 August 2008: Nirula's, India's pioneering quick service restaurant chain, celebrates the festival of Rakhi with an exclusive range of gift packs. Sweet as the bond itself, the gift packs includes a wide variety of chocolates and cookies.
    For this traditional festival of sharing love and gifts, Nirula's special chocolate hampers include Choc Amour and Choco Delight. The other delicious desserts comprises of Double Celebration, Tasty Delight and Cookie Carnival.

    Nirula's will also be providing these products on their online store at www.nirulas.com. Nirula's gets sibling closer as brothers who stays outside Delhi can send Nirula's special rakhi
     
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    New! It's Nirula's!
  • A wide variety of scrumptious Indian and    international food
  • New Guest Response Executives
  • New contemporary look and feel
  • Free Home Delivery
  •  
     
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    gift hampers to their sisters in Delhi by ordering on Nirula's website. The products are also available at various Nirula's outlets. The price range of these varies from Rs.199/- to Rs.399/- .
     
     
    About Nirula’s:
    Nirula's, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula's operates restaurants under the brand name Nirula's, casual dining outlets called Nirula's Potpourri and two hotels. The Group is present almost in 60 locations across Delhi, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world.
     
     
    For further information please contact :
    Nirula's:
    Perfect Relations :- Pulkit Srivastava : 9810752559, Neeti Jain : 9818867004, Farheen Ahmed : 9818245654
    Nirula's- Sugandha Chauhan: 98713183657
     

     

     

     

     
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