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Press Releases - April 10

Savour the sweet taste of success with Nirula’s
Nirula’s presents the Scholar’s Award program to celebrate the hard work of students
New Delhi, 16th April, 2010 : Come April, anticipation amongst students is rife to know the results of their exams. Hard work always pays off, and at Nirula’s in dollops!! Delhi’s favourite restaurant chain, Nirula’s presents the Scholar’s Award program that rewards the rigorous and diligent efforts of students. Any student who scores more than 90% or an A grade in the final exams gets treated to a Triple Scoop Sundae at Nirula’s absolutely free! Nirula’s also offers exclusive products like Scholar’s Mugs and Scholar’s Bags for these children.

“Being the pioneers and innovators in the Restaurant Industry, Nirula’s initiated this activity in 1995. In the last 15 years, over 500,000 students from schools in Delhi NCR and other parts of India have earned their treat at Nirula’s. We look forward to rewarding the extraordinary performances of students this year as well.” said Mr. Samir Kuckreja, CEO & MD, Nirula’s.

Apart from Scholar’s Award, Nirula’s has more Loyalty Clubs dedicated to children including Birthday Club and its Ice Cream Museum. Children from different schools come to the Nirula’s Ice cream Museum for a visit, where they are taught about history and traditions weaved in with the journey of the ice cream across different nations. There are also added features like ice cream recipes, poems and fun games with the museum visit. The Birthday Club gives any registered child below the age of 13 years a free Ice cream scoop and a cool discount on their birthday cake.

The Scholar’s Award offer is valid at all Nirula’s outlets till 31st May 2010. Students need to carry their report cards to the outlet to enjoy their special treat at Nirula’s. For more information, log onto www.nirulas.com

About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two Hotels. The Group is present in 75+ locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 2.5 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with over 20 years of varied experience in some of the best-known companies in the world.


For more information please contact:
Isha Sharma: isha.sharma@nirulas.com, 9873183657








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