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Press Releases - April 08

 
New easy on pocket products added on Nirula’s menu
Nirula’s launches new economic range in their menu
 
New Delhi, April 3, 2008 : Nirula’s, India’s pioneering quick service restaurant chain, today introduced two new economical products on its menu - Alloo Grill Burger & Cheese Onion tomato pizza. The Aloo Grill Burger is priced at Rs 19 + taxes while the Cheese Onion Tomato pizza will be available in Regular plus size (8” inches) for only Rs 69 + taxes.

Speaking at the launch event, Ms. Sudipta Sen Gupta, Sr. Vice President Marketing & Sales , Nirula’s said, “ Nirula’s is known for offering a wide variety of choices to its consumers. Our new products will offer our customers, choices not only terms of food but also in terms of prices.

The reasonably priced Aloo Grill Burger is not only easy on pocket but also a health ier eating option. Both new products are aimed to provide economical meals to all Nirula’s customers ranging from families to youngsters. Nirula’s is the only Indian restaurant chain to offer both burgers and pizzas at such reasonable prices.

Along with Aloo Grill Burger and Cheese Onion Tomato pizza , Nirula’s has also introduced Omelette Burger, priced at Rs 25 + taxes and Double Cheese Pizz a for Rs 85 + taxes.

Nirula’s serves a wide variety of food ensuring that even the choosiest eaters can find something to suit their taste. The range of food that Nirula's Family Service Restaurants serve includes Indian as well as International dishes, thalis, parathas, chole bhature, pav bhaji, platters, pizzas, burgers, foot-longs, snacks, beverages, ice creams, cakes, pastries, desserts and much more. Nirula’s is also offering Mini Means for their loyal customers. Special Mini Meals are prized very economically at Ni rula’s. Dal Urad Makhni with Naan is available at Rs 30 + taxes and Aloo Paratha with Curd and Pickle at Rs 35 + taxes.
 
About Nirula’s:
Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 19340s. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Potpourri and two hotels. The Group is present almost in 60 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 500 million in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world .
For further information please contact :
Nirula's:
Perfect Relations : 24320132-33, Pearl Khan : 09811477778
Pulkit Srivastava : 9810752559, Neeti Jain : 09818867004
Nirula's- Sugandha Chauhan : 9873183657
Nirula’s to offer various ‘Saatvik’ thalis for Navratra
Special Saatvik Navratra thali without onion or garlic will be available at restaurants and through delivery
Different thalis to be served every day for the seven days
New Delhi, April 05, 2008 : On the occasion of Navratra, Nirula’s will be offering special Satvik Navratra thali from 6th April through 14th March 200 8, to be available both at restaurants as well as through delivery.

The thalis are completely free of onion, garlic and use Sendha namak and/or lahori namak as prescribed. To combine the fast with a veritable feast, guests can look forward to favourites like paneer makhana, aloo dahi curry, arbi curry etc. There will also be sweet dishes like rice kheer, phool makhana kheer, and sabutdana kheer alongside. The thalis are affordably priced at Rs. 120 at restaurants and Rs. 1 35 for delivery (both exclusive of taxes).

Sudipta Sen Gupta, Sr. V.P, Marketing & Sales, remarked, “Nirula’s extends good wishes to everyone on the occasion of Navratra. We have created different thalis for every day for the seven days, so that the pious can enjoy tasty, varied and yet saatvik food”.

The Nirulas Navrata Thali has been on offer every year for the past several years. Whether at home, at the workplace or even while eating out, it is a convenient and tasty option for everyone.
 
About Nirula’s:

Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India having set up the first outlet in Connaught Circus, New Delhi in 19 340s. Nirula’s operates restaurants under the brand name Nirulas, c asual dining outlets called Potp ourri and two hotels. The Group is present almost in 60 locations across Delhi and NCR, Uttar Pradesh, Uttaranchal, Haryana, Punjab and Chandigarh. Recently Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US$ 500 million in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with varied experience in some of the best-known companies in the world .
For further information please contact :
Nirula's:
Perfect Relations : 24320132-33, Pearl Khan : 09811477778
Pulkit Srivastava : 9810752559, Neeti Jain : 09818867004
 

 

 

 

 
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