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Press Releases - April 11
Nirula's Scholar's Award, 2011

Ever Wondered What Scholars Love to Eat?

A Nirula's Triple Sundae, That's What!

Nirula's treats student geniuses to its fabulous Sundaes!
Free Nirula's Triple Sundae treats being availed every day!

Come April, the school corridors are abuzz with students, anxious to get their exam results. Well, hard work always pays off, and at Nirula’s in dollops!! Delhi’s favourite restaurant chain, Nirula’s presents the Scholar’s Award program that aims to motivate children to study well, become achievers, thought leaders and contribute to society and the nation in myriad ways. Any student who scores more than 90% or grade A or above in the final exams is treated to a Triple Scoop Sundae at Nirula’s absolutely free!
The preparation starts early - by the end of every year, Nirula's puts together a database of children below 13 years of age who frequent our outlets. Letters are sent out in the months of February and March wishing the children all the best with their exams and word of mouth publicity ensures that lakhs of school going students in Delhi are reminded of this program. From the 1st of April, enthusiastic students can be seen enjoying their special treat at various Nirula's outlets.
“Nirula's loyalists are families and the youth. We understand how important children's scholastic achievement is to the Indian family and Nirula's Scholar’s Award program adds just that extra bit of motivation. At Nirula’s, we initiated this activity in 1995 and since then more than 500,000 students from schools in Delhi NCR and other parts of India have claimed their ‘triple sundae treat’ at Nirula’s” said Mr. Samir Kuckreja, CEO & MD, Nirula’s.

Apart from the Scholar’s Award, Nirula’s has other loyalty programs targeting children including the Birthday Club and the Ice Cream Museum. Children from different schools come to the Nirula’s Ice cream Museum for a visit, where they are educated about its history and traditions. There are also added features like ice cream recipes, poems and fun games included with the museum visit. The Birthday Club gives any registered child below the age of 13 years a free Ice cream scoop and a cool discount on their birthday cake.
The Scholar’s Award offer is valid till 31st May 2011 at all Nirula’s Family Style Restaurants, Fuel Station Units and Ice cream Parlors & Kiosks. Students need to carry their report cards to the outlet to enjoy this special treat from Nirula’s. For more information, log onto www.nirulas.com.
About Nirula's

Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two Hotels. The Group is present in 85+ locations across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh, Uttaranchal, Haryana and Punjab. In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is a private equity fund based in Malaysia, which manages US$ 3 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with over 21 years of varied experience in some of the best-known companies in the world.


For more information please contact:
Nirula’s: Isha Sharma:isha.sharma@nirulas.com, 97161 81670 / 98731 83657







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